Lytics

Lytics is a 100% Google Cloud-native CDP, offering a composable and modern architecture that fits with and accelerates cloud data strategy.

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Lytics and Insider

With Lytics' next-gen CDP & AI-enriched customer profiles and Insider's industry-leading multi-channel personalization & messaging capabilities, brands can elevate customer engagement and provide unmatched personalized experiences.

Use Cases

Sync Lytics audiences

Sync your C360 audience profiles to Insider via batch or real-time processing to activate customer data in personalized messaging on 12+ channels, including email, SMS, WhatsApp, and more.

Sync Lytics events

Leverage your Lytics events in one-of-a-kind personalized web experiences such as social-media-like stories or social proof campaigns. Trigger cross-channel journeys for every step of the customer journey with synced events.

Sync Lytics attributes

Leverage Lytics' user attributes in cross-channel operations by taking users into a journey immediately when their attribute changes from its current value to a new value. For example, target customers whose membership status changes to celebrate or retain them.

Explore other integrations

Segment

CDP

Segment

Segment is a customer data platform that helps companies harness first-party customer data.

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Tealium CDP

CDP

Tealium CDP

Tealium’s CDP connects customer data across web, mobile, offline, and IoT so businesses can better connect with their customers.

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mParticle

CDP

mParticle

mParticle is a customer data platform that simplifies how users collect and connect data without needing to manage multiple integrations.

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#1 AI-native Omnichannel Experience and Customer Engagement Platform

The end-to-end platform with an integrated CDP to fuel journey orchestration across the widest set of channels to deliver experiences as unique as each customer – with the fastest ROI, higher efficiency, and better results.

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Cookie	Duration	Description
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Cookie	Duration	Description
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Cookie	Duration	Description
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Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Duration	Description
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Cookie	Duration	Description
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VISITOR_INFO1_LIVE	5 months 27 days	This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

Cookie	Duration	Description
AnalyticsSyncHistory	1 month	No description
cookielawinfo-checkbox-functional	1 year	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
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RUL	1 year	No description
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