Why settle for Salesforce when you can choose Insider?
Discover why 1,200+ brands have already switched to Insider to accelerate growth, and increase productivity. Users rate Insider higher than Salesforce where it matters most:
- 99% of users ranked us #1 for fastest integration
- 98% of users voted our customer support as the best
- 98% of users believe in our visionary product roadmap
Discover why 1,200+ brands have already switched to Insider to accelerate growth, and increase productivity. Users rate Insider higher than Salesforce where it matters most:
- 99% of users ranked us #1 for fastest integration
- 98% of users voted our customer support as the best
- 98% of users believe in our visionary product roadmap
Insider by the numbers.
Our platform offers unrivaled scalability and extensibility to deliver value quickly and continuously.
2 Month
Average time to value
100+
Integrations and connectors available
4-6 Weeks
Average time to complete migration
Based on 1,000+ independent reviews, users rate Insider as the #1 choice, outranking Salesforce and every other vendor. Teams find Insider easier to set up, use, and do business with.
Meets Requirements
80%
95%
Ease of Use
76%
95%
Ease of Setup
72%
91%
Ease of Admin
79%
92%
Quality of Support
74%
96%
Has the product been a good partner in doing business?
79%
95%
Product Direction (% positive)
73%
98%
Source: G2 Comparison of Insider vs Salesforce Marketing Cloud as of October 2024
Based on 1,000+ independent reviews, users rate Insider as the #1 choice, outranking Salesforce and every other vendor. Teams find Insider easier to set up, use, and do business with.
Features
Supported integrations with zero hidden costs
Advanced targeting and segmentation capabilities backed by AI
Cross-channel journey orchestration
Customer Support Availability
Natively built platform
Salesforce
Implementation is complex, and costs tend to exceed the initial scope.
Outdated targeting misses unidentified users, leading to lost opportunities and lower engagement.
An outdated, hard-to-use interface with a limited journey builder and dynamic content that requires coding, creates a major user hurdle.
Additional customer support costs and slow support time delay mission-critical campaigns.
Functions within Salesforce Marketing Cloud don’t work well together due to the platform being a conglomerate of acquisitions sitting on varying code bases.
Simple and clear pricing strategy, with no hidden costs for support or integration—all are included.
Cover all visitors, including anonymous ones, to target and engage every user for better conversions.
10+ channel coverage, including in-app and on-site, with real-time triggers, price drops, and back-in-stock options.
Support is available 24/7/365 via local experts, dedicated account management, self-guided academy, and ticketing.
Natively built platform developed by in-house teams. A leader, according to Forrester, G2, Gartner, and IDC. Helping 1,000+ enterprise brands in 26 countries.
G2 Ratings
Based on 1,000+ independent reviews, users rate Insider as the #1 choice, outranking Salesforce and every other vendor. Teams find Insider easier to set up, use, and do business with.
Meets Requirements
Insider
95%
Salesforce
80%
Source: G2 Comparison of Insider vs Salesforce Marketing Cloud as of October 2024
Ease of Use
Insider
95%
Salesforce
76%
Source: G2 Comparison of Insider vs Salesforce Marketing Cloud as of October 2024
Ease of Setup
Insider
91%
Salesforce
72%
Source: G2 Comparison of Insider vs Salesforce Marketing Cloud as of October 2024
Ease of Admin
Insider
92%
Salesforce
79%
Source: G2 Comparison of Insider vs Salesforce Marketing Cloud as of October 2024
Quality of Support
Insider
96%
Salesforce
74%
Source: G2 Comparison of Insider vs Salesforce Marketing Cloud as of October 2024
Has the product been a good partner in doing business?
Insider
95%
Salesforce
79%
Source: G2 Comparison of Insider vs Salesforce Marketing Cloud as of October 2024
Product Direction (% positive)
Insider
98%
Salesforce
73%
Source: G2 Comparison of Insider vs Salesforce Marketing Cloud as of October 2024
Features
Supported integrations with zero hidden costs
Insider
Simple and clear pricing strategy, with no hidden costs for support or integration—all are included.
Salesforce
Implementation is complex, and costs tend to exceed the initial scope.
Advanced targeting and segmentation capabilities backed by AI
Insider
Cover all visitors, including anonymous ones, to target and engage every user for better conversions.
Salesforce
Outdated targeting misses unidentified users, leading to lost opportunities and lower engagement.
Cross-channel journey orchestration
Insider
10+ channel coverage, including in-app and on-site, with real-time triggers, price drops, and back-in-stock options.
Salesforce
An outdated, hard-to-use interface with a limited journey builder and dynamic content that requires coding, creates a major user hurdle.
Customer Support Availability
Insider
Support is available 24/7/365 via local experts, dedicated account management, self-guided academy, and ticketing.
Salesforce
Additional customer support costs and slow support time delay mission-critical campaigns.
Natively built platform
Insider
Natively built platform developed by in-house teams. A leader, according to Forrester, G2, Gartner, and IDC. Helping 1,000+ enterprise brands in 26 countries.
Salesforce
Functions within Salesforce Marketing Cloud don’t work well together due to the platform being a conglomerate of acquisitions sitting on varying code bases.
Ditch Salesforce and find out what you’re missing.
Why customers recommend Insider
“Insider’s capabilities are amazing. We needed a solution that would help us deliver personalization at scale to boost engagement and drive conversions – Insider had just the right set of tools.”
Senior Ecommerce Manager at Adidas
259%
Increase in average order value
13%
Increase in conversion rate
5X
Uplift in Conversion Rate
“Insider has become so much more than a technology partner for us. They own our growth targets like their own and always share best practices and industry know-how”
Group Head of Digital Marketing and Ecommerce at Vodafone
6X
Return on investment in 12 weeks
4.1%
Increase in average revenue per user
64%
Uplift in lead generation across channels
“No one should think twice about choosing Insider. The Insider team is always available, and always helping us optimize our customer experience.”
Ecommerce Lead at MAC Cosmetics
17X
Return on investment
7.3%
Increase in average order value
4.8%
Uplift in conversion rate
“We couldn’t believe how quick [it] was to set up and the results have ben incredible. Insider enabled us to build relevant campaigns across nearly 30 different customer segments.”
Ecommerce Director at Slazenger
49X
Return on investment in 8 weeks
40%
Revenue recovery rate
700%
Uplift in customer acquisition
Salesforce lacks native channel support
Salesforce Marketing Cloud lacks native support for key channels like WhatsApp and SMS, requiring users to rely on third-party integrations that complicate operations and delay campaigns.
Salesforce: data without action
Salesforce may be a powerful CRM, but it lacks an integrated action layer for real-time marketing when connected to Salesforce Marketing Cloud. Insider combines customer data with real-time actions, delivering personalized experiences that drive better results.
Poor customer support with Salesforce
Salesforce receives criticism for its slow and unresponsive customer support, leaving users waiting for critical issue resolution. This lack of timely assistance can disrupt marketing operations and create frustration for businesses relying on the platform for mission-critical campaigns.
Outdated and clunky UI and UX on Salesforce
Users cite Salesforce Marketing Cloud’s UX/UI as overly complex and unintuitive, with a steep learning curve that hinders campaign execution. This slows workflows, requires extensive training, and delays both basic and advanced tasks.
Insider
“32X ROI. From integration and implementation to execution, we’ve been impressed with every aspect of Insider.”
Verified G2 User
Enterprise (>1000 emp.)
Salesforce
“One of the worst platforms I have ever encountered. Terrible user experience. Integration is complicated and breaks easily.”
Verified G2 User
Enterprise (>1000 emp.)
Insider
“We were surprised by how fast and easy the integration process was. Insider’s team was helpful throughout the process and left no question [unanswered].
Verified G2 User
Enterprise (>1000 emp.)
Salesforce
“It feels like it is purposefully over-complicated. Instead of being helpful…you’re left to flounder around trying to figure out how to do things.”
Verified G2 User
Enterprise (>1000 emp.)
Insider
“The most comprehensive platform I’ve ever used. We were impressed by how easy to use it is.”
Verified G2 User
Enterprise (>1000 emp.)
Salesforce
“One of the worst platforms I have ever encountered. Terrible user experience. Integration is complicated and breaks easily.”
Verified G2 User
Enterprise (>1000 emp.)
Insider
“Great product and excellent service. They are the best partner.”
Verified G2 User
Enterprise (>1000 emp.)
Salesforce
“Customer service and technical support are a nightmare.”
Verified G2 User
Enterprise (>1000 emp.)
Why customers recommend Insider
“Insider’s capabilities are amazing. We needed a solution that would help us deliver personalization at scale to boost engagement and drive conversions – Insider had just the right set of tools.”
Senior Ecommerce Manager at Adidas
259%
Increase in average order value
13%
Increase in conversion rate
5X
Uplift in Conversion Rate
Why customers recommend Insider
“Insider has become so much more than a technology partner for us. They own our growth targets like their own and always share best practices and industry know-how”
Group Head of Digital Marketing
and Ecommerce at Vodafone
6X
Return on investment in 12 weeks
4.1%
Increase in average revenue per user
64%
Uplift in lead generation across channels
Why customers recommend Insider
“No one should think twice about choosing Insider. The Insider team is always available, and always helping us optimize our customer experience.”
Ecommerce Lead at MAC Cosmetics
17X
Return on investment
7.3%
Increase in average order value
4.8%
Uplift in conversion rate
Why customers recommend Insider
“We couldn’t believe how quick [it] was to set up and the results have ben incredible. Insider enabled us to build relevant campaigns across nearly 30 different customer segments.”
Ecommerce Director at Slazenger
49X
Return on investment in 8 weeks
40%
Revenue recovery rate
700%
Uplift in customer acquisition
The most advanced and extensive mobile capabilities
Salesforce lacks native channel support
Salesforce Marketing Cloud lacks native support for key channels like WhatsApp and SMS, requiring users to rely on third-party integrations that complicate operations and delay campaigns.
Salesforce: data without action
Salesforce may be a powerful CRM, but it lacks an integrated action layer for real-time marketing when connected to Salesforce Marketing Cloud. Insider combines customer data with real-time actions, delivering personalized experiences that drive better results.
Poor customer support with Salesforce
Salesforce receives criticism for its slow and unresponsive customer support, leaving users waiting for critical issue resolution. This lack of timely assistance can disrupt marketing operations and create frustration for businesses relying on the platform for mission-critical campaigns.
Outdated and clunky UI and UX on Salesforce
Users cite Salesforce Marketing Cloud’s UX/UI as overly complex and unintuitive, with a steep learning curve that hinders campaign execution. This slows workflows, requires extensive training, and delays both basic and advanced tasks.
“One of the worst platforms I have ever encountered. Terrible user experience. Integration is complicated and breaks easily.”
Verified G2 User
Enterprise (>1000 emp.)
“32X ROI. From integration and implementation to execution, we’ve been impressed with every aspect of Insider.”
Verified G2 User
Enterprise (>1000 emp.)
‘’It feels like it is purposefully over-complicated. Instead of being helpful…you’re left to flounder around trying to figure out how to do things.’’
Verified G2 User
Enterprise (>1000 emp.)
‘’We were surprised by how fast and easy the integration process was. Insider’s team was helpful throughout the process and left no question [unanswered].’’
Verified G2 User
Enterprise (>1000 emp.)
“One of the worst platforms I have ever encountered. Terrible user experience. Integration is complicated and breaks easily.’’
Verified G2 User
Enterprise (>1000 emp.)
‘’The most comprehensive platform I’ve ever used. We were impressed by how easy to use it is.’’
Verified G2 User
Enterprise (>1000 emp.)
“Customer service and technical support are a nightmare..”
Verified G2 User
Enterprise (>1000 emp.)
‘’Great product and excellent service. They are the best partner.”
Verified G2 User
Enterprise (>1000 emp.)
Ready to see what you could achieve with Insider?
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Frequently asked questions
Insider is a leading alternative to Salesforce Marketing Cloud, offering a faster time to market, more intuitive UI, and a comprehensive suite of AI-powered personalization tools. Brands switching from Salesforce Marketing Cloud competitors to Insider benefit from seamless migration, zero downtime, and improved results across key metrics like conversion rates and engagement.
Insider stands out compared to Salesforce Marketing Cloud alternatives by offering real-time personalization capabilities across multiple channels, including web, mobile, app, and WhatsApp Commerce. While Salesforce Marketing Cloud offers journey orchestration, Insider’s AI-driven recommendations and easy-to-use Architect feature enable marketers to create hyper-personalized customer journeys with minimal effort.
Many companies are migrating from Salesforce Marketing Cloud competitors like Salesforce to Insider due to its simpler implementation, better customer support, and more advanced analytics. Insider’s platform is designed to deliver faster results and is favored by brands looking to transition away from Salesforce’s legacy systems. Additionally, Insider’s platform is recognized for being agile and marketer-friendly, ideal for brands frustrated with the complexity of SFMC marketing cloud.
Insider’s AI-powered analytics are designed to give marketers actionable insights that improve personalization and engagement. Compared to Salesforce Marketing Cloud analytics, Insider provides predictive analytics that can anticipate customer behaviors, driving higher ROI and customer lifetime value. Insider’s platform also integrates online and offline data seamlessly, making it a top contender among Salesforce Marketing Cloud competitors.
Insider consistently ranks as a leader in personalization, recognized by Gartner Magic Quadrant for its robust features in journey orchestration and AI-driven marketing. Many Salesforce Marketing Cloud competitors struggle to innovate at the same pace, making Insider a preferred choice for businesses looking for a platform that excels in personalization, scalability, and customer engagement.
While Salesforce Marketing Cloud offers a comprehensive marketing suite, many brands find Insider’s platform to be more intuitive and marketer-friendly. Insider focuses on quick deployment with superior support, offering seamless multi-channel experiences. Whether it’s through AI-powered orchestration or WhatsApp marketing, Insider provides easier integration and faster time to value, positioning it as a strong alternative to Salesforce.com marketing cloud.
Ditch Salesforce and find out what you’re missing.
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The end-to-end platform with an integrated CDP to fuel journey orchestration across the widest set of channels to deliver experiences as unique as each customer – with the fastest ROI, higher efficiency, and better results.
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