According to Ernst & Young, 82% of telco companies view CX as their #1 strategic priority. Your customers expect seamless interactions, personalized experiences, and relevant content at every stage of the customer journey.
Today, we work with other Telekom companies around the globe, that’s why we thought you’d appreciate our digital growth consultants compiling five strategies to help you optimize your digital experience to improve lead generation (without increasing costs), conversions, retention and ARPU.
Enhance product discovery to combat mobile bounce rates
Guide unknown visitors to paying customers with gamified templates
Increase ARPU with tailored messaging aligned to your business goals
Create a personalized web experience to increase customer acquisition
Deliver relevant messages via a customer’s preferred channel at scale
Create an engaging and rewarding experience that encourages visitors to share their data with you. Guide unknown visitors to paying customers with gamified made-to-convert templates, at every stage of the customer journey.
The best part? You don’t need an IT department to build these experiences. Put your visitors in control of their journeys and transform the traditional experience with an extraordinary twist.
Identify and react to customer needs in real-time. Deliver individually tailored messages and offers aligned with your business goals to increase ARPU. Insider’s seamless third-party integrations stitch together CRM and outbound data so that you can keep track of each user’s data limits.
Send personalized messages to users when they cross a pre-set threshold and get them to upgrade their plans.
Building purchase confidence and eliminating the need to shop around remain two of the biggest challenges for telco commercial leaders.
Create urgency and give customers the assurance they need to make a purchase in the shortest possible time, by highlighting popular tariffs.
Attention spans are short – especially on mobile. Increase product discoverability with social-style navigation to combat bounce rates and low engagement.
With InStory, each thumbnail can be personalized to a users’ interests, real-time and predicted behavior. The full-screen immersive experience helps users find what they’re looking for with minimal effort and clicks.
Not a designer? No problem. With our drag-and-drop editor you can even add flourishes like stickers and countdown timers to boost engagement and conversions.
With Architect, Insider’s cross-channel journey orchestrator, you can make every customer interaction matter dependent on: what are they interested in? What do they click? What have they purchased, and when? Which is the best engagement channel?
Create powerful, personalized cross-channel experiences that deliver relevant messages via a customer’s preferred channel like never before.
If you would like to discuss how any of these strategies would bring value to the your customer experience, don’t hesitate to get in touch.
© 2021 Powered by Insider. All rights reserved.
Solutions
Essential Guides
Enterprise CDP, Cross-Channel Marketing, Personalized Customer Experience, WhatsApp Marketing, Email Marketing Platforms, Customer Data Integration, Market Segmentation, Journey Orchestration Platforms, Customer Journey Analytics, Recession-Proof CX Strategies, Migrating vs. Remaining
Cookie | Duration | Description |
---|---|---|
__hssrc | session | This cookie is set by Hubspot. According to their documentation, whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser. If this cookie does not exist when HubSpot manages cookies, it is considered a new session. |
cookielawinfo-checkbox-advertisement | 1 year | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement". |
cookielawinfo-checkbox-analytics | 1 year | This cookies is set by GDPR Cookie Consent WordPress Plugin. The cookie is used to remember the user consent for the cookies under the category "Analytics". |
cookielawinfo-checkbox-necessary | 1 year | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-performance | 1 year | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
Cookie | Duration | Description |
---|---|---|
__hssc | 30 minutes | This cookie is set by HubSpot. The purpose of the cookie is to keep track of sessions. This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp. |
bcookie | 11 months | This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page. |
lang | session | This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website. |
lidc | 1 day | This cookie is set by LinkedIn and used for routing. |
Cookie | Duration | Description |
---|---|---|
YSC | session | This cookies is set by Youtube and is used to track the views of embedded videos. |
Cookie | Duration | Description |
---|---|---|
__hstc | 11 months | This cookie is set by Hubspot and is used for tracking visitors. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). |
_ga | 1 year | This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors. |
_gat_UA-81205217-1 | 1 minute | This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites. |
_gcl_au | 3 months | This cookie is used by Google Analytics to understand user interaction with the website. |
_gid | 1 day | This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form. |
hubspotutk | 11 months | This cookie is used by HubSpot to keep track of the visitors to the website. This cookie is passed to Hubspot on form submission and used when deduplicating contacts. |
Cookie | Duration | Description |
---|---|---|
_fbp | 3 months | This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website. |
bscookie | 11 months | This cookie is a browser ID cookie set by Linked share Buttons and ad tags. |
fr | 3 months | The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin. |
IDE | 11 months | Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile. |
test_cookie | 15 minutes | This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies. |
VISITOR_INFO1_LIVE | 5 months 27 days | This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website. |
Cookie | Duration | Description |
---|---|---|
AnalyticsSyncHistory | 1 month | No description |
cookielawinfo-checkbox-functional | 1 year | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-others | 1 year | No description |
ins-c | 1 day | No description |
ins-storage-version | 1 year | No description |
insdrPushCookieStatus | 1 day | This cookie is set by the provider Insider. This cookie is used for web push recieving. |
RUL | 1 year | No description |
UserMatchHistory | 1 month | Linkedin - Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. |