Insider named leader in Marketing Automation Software in G2 Fall’23 Report
We’ve topped the charts as one of the best marketing automation platforms according to G2, outplaying other vendors with the highest user satisfaction score of 98/100. We also scored:
100% of users rated us above 4-stars, with 85% of our users giving us a 5-star rating.
Insider's platform capabilities are limitless including personalization and segmentation.
Digital Merchandising Manager D2C
We’ve managed to achieve a complete overhaul of our on-site engagement strategy and our personalization methods are more fluid now than ever before. Insider’s platform is complete with all the tools you would require to harness all of our user data, and their AI-powered user segmentation makes it possible to engage each user with contextual recommendations. We’re steadily exploring various products and finding ways to use them in our strategy.
Digital Manager
The customization capabilities of Insider mean we can personalize our notifications to deliver highly-relevant and individualized content to our customers. Thanks to these features, we’ve significantly improved our average order value, CTRs, and conversions in just two months.
Head of Marketing
We implement ideas quickly and effectively which is essential to our promise of delivering an interactive and responsive brand experience.
Ecommerce Manager
With Insider, our whole marketing process has been greatly simplified, and it is this, along with the admirable tech support that makes them a great choice for us at LEGO.
Marketing & eCommerce Manager
Elevate your engagement, conversion, and retention metrics with machine learning algorithms that power advanced features like send time optimization and next best channel. Optimize send times, channels, devices, journey paths, recommendations, and offers.
Use Insider’s powerful platform to save time on marketing tasks, ensure consistent branding across campaigns and channels using templates, and easily create customized marketing for each customer. Insider makes it simple to schedule and automate activities for 24/7 engagement without manual effort.
Understand every unique customer
Connect customer data from your website, app, email, CRM, POS, contact center, and other sources to build a 360-degree view of every single customer. Make better marketing decisions with Insider’s advanced analytics and data-rich performance dashboards across customer cohorts, conversion funnels, channels, campaigns, journeys, and devices.
The power to build truly omnichannel experiences
The Forrester Wave™: Cross-Channel Campaign Management, 2021 Report recognized Insider’s ability to deliver frictionless experiences on customers’ most preferred channels, including Web Push, App, Email, WhatsApp, SMS, digital ads, and more.
Insider offers advanced segmentation, predictive analytics, and automation, enabling businesses to deliver targeted campaigns and optimize their marketing efforts for maximum engagement and conversions.
Deliver seamless omnichannel experiences, drive repeat purchases, and build lasting loyalty
Get visitors to subscribe, renew, and stay on your website longer with immersive experiences
Drive 1:1 engagement, test drive applications, and leads with industry-tailored growth strategies
Drive bookings and ancillary
revenue
throughout the customer lifecycle
Build trust and deepen one-to-one loyalty with future-forward marketing channels
Increase your average revenue
per user
and subscriber
lifetime value
“Improved ROI with Insider… with a 259% AOV uplift. Our experience has been flawless so far. Even the integration was seamless.”
Head of Marketing
Insider delivers extraordinary revenue… A 4% increase in AOV makes a big impact to our bottom line. The best part is that it takes us only a matter of minutes to set up a campaign and get it going.
Head of Online Trading
“We’ve absolutely loved working with Insider due to their product’s omnichannel customer journey orchestration capabilities. We’ve seen new user sign-ups have increased by 5%, and we’ve seen conversion rates rise.”
Director of Ecommerce
“The account management team is fantastic – we get dedicated and custom support based on our specific needs. We saw 12X ROI in a quarter.”
Digital Marketing Director
“Improved ROI with Insider… with a 259% AOV uplift. Our experience has been flawless so far. Even the integration was seamless.”
Head of Marketing
“The account management team is fantastic – we get dedicated and custom support based on our specific needs. We saw 12X ROI in a quarter.”
Digital Marketing Director
“We’ve absolutely loved working with Insider due to their product’s omnichannel customer journey orchestration capabilities. We’ve seen new user sign-ups increase by 5%, and we’ve seen conversion rates rise.”
Director of Ecommerce
Insider delivers extraordinary revenue… A 4% increase in AOV makes a big impact to our bottom line. The best part is that it takes us only a matter of minutes to set up a campaign and get it going.
Head of Online Trading
Our SDKs, REST APIs, webhooks, and pre-built integrations help you easily connect, exchange, and
activate customer data.
Never settle for less than the best. Insider is the #6 Best Software Product in the world, the #4 Top Company in the UK, and #12 Top Company in EMEA.
Marketing automation refers to the use of software tools to streamline and automate various marketing tasks, such as sending emails, managing social media posts, and tracking customer interactions. It helps businesses deliver personalized content and engage with leads and customers more efficiently.
To use marketing automation software, first identify repetitive tasks in your marketing process, like sending follow-up emails or segmenting contacts. Then, find a suitable marketing automation software such as Insider, to create workflows that define actions based on triggers, such as user behavior or time intervals, and monitor and optimize these workflows over time for better results.
Marketing automation enhances efficiency by reducing manual efforts, improving lead nurturing through timely and personalized communications, and enabling businesses to track and analyze customer interactions. This leads to better customer engagement, increased conversion rates, and a more data-driven approach to marketing strategies.
One platform for individualized, cross-channel customer experiences
Insider connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform with the fastest time to value.
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