Singles Day: Is your brand ready?
The rise of online shopping has provided an unparalleled chance for both shoppers and retailers. One of the recently emerging eCommerce booms, Singles Day, was launched in 2009 by Alibaba. With a $17.8 billion revenue in 2016, Singles Day has become the Internet’s most lucrative eCommerce holiday in terms of revenue.
Data from last year shows that mobile represented 84% of all sales, while most popular categories were clothing, accessories and infant wear. In this eBook “24 hours of shopping madness on 11/11! Is your brand ready?”, we gather eye-popping figures from last year and proven personalization scenarios adopted by the world’s leading brands.
Get the eBook and you’ll discover top tricks to prepare your brand for the first eCommerce boom of the year.