Success Story
MAXAROMA generated $2.3 Million in incremental revenue through personalization program using Insider
InStory
Personalization
Beauty & Cosmetics
$2.3M
incremental revenue generated
from the personalization program
75% ROI
specific to personalized
product recommendations
Industry
Retail
Category
Personalization
Channels
Onsite
Solutions
InStory
MAXAROMA partnered with Insider to enhance product discovery, boost onsite engagement, and increase time spent on their site by implementing Insider’s InStory solution. By integrating AI-powered recommendations using InStory and engaging fullscreen experiences across their website and mobile channels, MAXAROMA significantly enhanced product discovery and customer engagement. This innovative approach led to impressive results, including $2.3 million in incremental revenue, and a 75% ROI specifically from personalized product recommendations.
Hamed Arefin, VP & Co-Founder
Executive summary
MAXAROMA partnered with Insider to enhance product discovery, boost onsite engagement, and increase time spent on their site by implementing Insider’s InStory solution. By integrating AI-powered recommendations using InStory and engaging fullscreen experiences across their website and mobile channels, MAXAROMA significantly enhanced product discovery and customer engagement. This innovative approach led to impressive results, including $2.3 million in incremental revenue, and a 75% ROI specifically from personalized product recommendations.
About MaxAroma
MaxAroma.com, founded in 2010 by a husband and wife in New York City, was born from their shared passion for fragrances. The company has earned an international reputation for delivering high-quality cosmetics and exceptional customer service. Catering to today’s fashion-conscious and value-driven consumers, MaxAroma.com offers top-notch products at significant savings. Their trained fragrance consultants provide personalized service and expert advice on popular, classic, and hard-to-find fragrances, ensuring a tailored shopping experience that meets diverse customer needs.
Why Insider?
MAXAROMA collaborated with Insider to enhance product discovery, boost onsite engagement, and increase time spent on their site.
MAXAROMA appreciates the Insider platform’s low development requirements that are easy to set up and use, which allow for quicker ROI. They also value our ability to engage anonymous traffic and our strong visual storytelling features.
USE CASE #1
Boost ROI and incremental revenue using AI-powered InStory across website and mobile channels
The challenge
MAXAROMA encountered challenges due to its small team size and the requirement for a low-dev, quick ROI solution. The company sought a visual storytelling tool to effectively promote products and highlight their social activities on Instagram and YouTube podcasts. Personalizing the customer experience was a critical goal, alongside improving onsite engagement, increasing time spent on the site, and enhancing product discovery. MAXAROMA also aimed to educate customers in visually appealing ways, showcase product collaborations, and build brand awareness through compelling storytelling—all within a resource-efficient framework that could be swiftly implemented.
The solution
MAXAROMA implemented Insider’s InStory solution on its website and mobile channels to enhance customer experience and achieve its goals. InStory uses AI-powered recommendations and fullscreen visuals to help shoppers quickly discover personalized products, boosting onsite engagement and time spent on the site. It also allowed MAXAROMA to use visual storytelling to promote products and highlight social activities on Instagram and YouTube podcasts. By adopting InStory, MAXAROMA personalized the customer journey, educated shoppers, showcased collaborations, built brand awareness, and optimized resources, leading to a swift return on investment.
The results
75%
ROI specific to personalized
product recommendations
$2.3M
incremental revenue generated
from the program
7%
increase
in CTR
Summary
Implementing Insider’s AI-powered InStory on its website and mobile channels enabled MAXAROMA to generate $2.3 million in incremental revenue, and see a 75% ROI specifically from personalized product recommendations.
Looking ahead
MAXAROMA is exploring ways to enhance personalization by integrating advanced analytics and machine learning for more tailored customer experiences. The plan includes an omnichannel approach to ensure a consistent experience across mobile apps, email, and social media, aiming to boost customer satisfaction and loyalty by aligning online and offline interactions. Leveraging visual storytelling will enable dynamic, personalized content in real-time, optimizing user experiences and driving higher engagement and conversions. These initiatives aim to strengthen MAXAROMA’s leadership in the fragrance industry and deliver a unique shopping experience.
Favorite feature
InStory
MAXAROMA's favorite feature is InStory, which combines AI-powered recommendations with engaging fullscreen experiences to enhance product discovery and customer engagement.
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