Success Story
Gorgeous Shop and Beauty Flash achieve six-figure monthly growth with Insider’s Smart Recommender and Web Suite
Personalization
Web Suite
Smart Recommender
Six-figure
revenue growth
each month
5.2%
conversion
rate uplift
Faster
time to market
for campaigns
Industry
Retail
Category
Personalization
Channels
Onsite (Web/Mobile)
Solutions
Architect
Smart Recommender
Countdown Bar
Hello Bar
Overlay
Deploying Insider’s Smart Recommender and Web Suite templates has been transformative for Gorgeous Shop and Beauty Flash. Tailored recommendations and dynamic promotions have significantly contributed to six-figure monthly revenues and boosted conversion rates. The easy migration to Insider’s platform made this shift seamless, revolutionizing our strategyh and enhancing customer service. We look forward to more advancements with Insider, like automated cross-channel journeys.
Jess O’Sullivan
Head of Websites, Gorgeous Retail Group
Executive summary
Gorgeous Shop and Beauty Flash boosted product discovery and revenue by deploying Insider’s Smart Recommender across their website funnel, using personalized algorithms for recommendations on the homepage, landing pages, product details, and cart. This strategy enhanced the shopping experience, increasing their six-figure monthly revenue, a 5.2% uplift in conversion rates, and high CTRs for bestsellers and during peak seasons. To further optimize peak period promotions, Gorgeous Shop used Insider’s Web Suite templates, like side coupons and hello bars, driving six figures in revenue from specific campaigns.
About Gorgeous Shop
Gorgeous Shop, established in 2007, is a prominent online beauty retailer based in the UK, specializing in premium haircare, skincare, and beauty products. The company has grown significantly over the years, now offering products from over 100 renowned brands such as Redken, Dermalogica, and Elemis. In 2020, Gorgeous Shop acquired Beauty Flash, forming the Gorgeous Retail Group (GRG) Gorgeous Shop has cemented its position as a leading player in the UK’s online beauty market (Gorgeous Shop).
Why Insider?
Gorgeous Shop, an online beauty retailer, transitioned to Insider for a more comprehensive solution to unify user data and consolidate martech tools for a smarter, more personalised experience for customers.. Previously, they faced challenges with data siloes that limited their ability to build a 360-degree customer profile, experienced gaps in personalized customer journeys, and had opportunities to improve product discovery through recommendations.. Since transitioning to Insider, Gorgeous Retail Group has seen Insider’s Smart Recommender and Web Suite contribute towards 70% of transactions on Gorgeous Shop and 59% on Beauty Flash. They will soon use Insider’s Architect customer journey solution to orchestrate cross-channel automated programs, including email.
USE CASE #1
Boost Revenue and Engagement with Smart Recommender
The challenge
Gorgeous Shop and Beauty Flash faced challenges with product discovery, which presented opportunities for growth in revenue. Customers had some difficulty finding suitable products, revealing areas for enhancing sales and engagement.
The solution
To enhance product discovery and boost revenue, Gorgeous Shop and Beauty Flash deployed Insider’s Smart Recommender across their website funnel, utilizing personalized user-based algorithms. This included integrating personalized recommendations on the homepage to engage users from the start, suggesting complementary or similar products on product landing pages to keep customers exploring, and featuring related items on product detail pages to enhance the shopping experience. Additionally, in the cart, personalized recommendations encouraged customers to add complementary items, increasing the average order value. This comprehensive approach created a more personalized and intuitive shopping experience, significantly improving revenue and engagement.
Using Insider’s Onsite tools, we created a persona-based customer journey that generated six-figure revenue for us each month.
The results
Six-figure
revenue generated every month
5.2%
overall conversion
rate uplift across
all Insider products
20%
Bestsellers on
category pages
getting over 20% CTRs
10%+
CTRs during
peak season
USE CASE #2
Boost Peak Period Sales with Web Suite Templates for Targeted Promotions
The challenge
Gorgeous Retail Group required easy-to-deploy templates for promoting specific offers during peak periods, such as Black Friday. To maximize sales during these critical times, they needed a straightforward solution to quickly and effectively promote special offers.
The solution
To enhance promotions during peak periods, Gorgeous Shop implemented Web Suite templates, including side coupons, hello bars, and customizable templates. Side coupons discreetly offer discounts, encouraging conversions without disrupting browsing. Hello and bottom bars, positioned at the top or bottom of the webpage, announce important promotions and updates. These easily deployable templates allow for quick adaptation to different campaigns, enabling effective promotion of specific offers. This approach helped Gorgeous Retail Group drive sales and increase customer engagement, especially during critical periods like Black Friday or other special sale periods.
From the very first month of using the coupon sidebar template, we witnessed a significant increase in conversions. The responsive banners enabled us to adopt a single template for both mobile and web personalization, making multi-channel campaign launches extremely convenient.
The results
Faster
time to market
for campaigns
40%
increase in Insider-driven
revenue for Q4 vs. Q3
Six-figure
revenue from Smart Recommender for both Gorgeous Shop and Beauty Flash in a single quarter
USE CASE #3
Unified campaign management within a single platform
The challenge
Gorgeous Shop and Beauty Flash, both part of the Gorgeous Retail Group, needed a solution that allowed them to efficiently manage their distinct brand identities while leveraging shared resources. Previously, managing separate instances for each brand was cumbersome and resource-intensive, leading to inefficiencies in data management, campaign execution, and overall marketing efforts.
The solution
By utilizing Insider’s platform, which supports the management of multiple brands under a single instance, Gorgeous Shop and Beauty Flash were able to streamline their operations. This capability allowed them to share resources, unify customer data, and manage campaigns across both brands seamlessly.
The results
Improved
Efficiency
Cost
Savings
Summary
Gorgeous Shop and Beauty Flash significantly boosted their revenue and customer engagement by deploying Insider’s Smart Recommender and Web Suite templates, leveraging personalized algorithms for tailored product recommendations and dynamic promotions. This strategic integration resulted in increased six-figure monthly revenues, substantial conversion rate uplifts, and improved overall shopping experiences.
Looking ahead
Following the implementation of email journeys on Architect, Gorgeous Shop will connect their successful onsite campaigns, such as the 44 voucher campaigns launched in Q2 2024, to the new system. The aim is to shift from broad discount strategies to more personalized offers, providing discounts to select customers and enhancing overall personalization.
Favorite feature
Smart Recommender
Gorgeous Shop and Beauty Flash's favorite feature was the personalized user-based algorithms in Insider’s Smart Recommender. These algorithms significantly enhanced product discovery and tailored recommendations, driving substantial revenue and engagement.
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