INSIDER vs BRAZE
Insider is the #1 platform – voted by users!
Why settle for anything less?
Braze is a good messaging platform – but if you’re looking to create personalised, truly omnichannel customer experiences – Insider is the best option. With native web personalisation, the ability to connect data across all channels, including: Web, App, Web Push, Messaging, Email, Ads and SMS.
With Insider, you can orchestrate the entire customer journey from a single platform, taking advantage of powerful web personalisation capabilities, AI-powered predictive customer segmentation and product recommendations.
Compare Capabilities
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| Omnichannel Journey Orchestration | Insider manages complex journeys across multiple channels - without reliance on IT. Braze only supports a limited number of channels |
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| Journey Template Library | Insider has a library of ready-to-convert journey templates, designed to help multiple industries grow |
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| Web Personalization | Braze lacks advanced web personalization, especially when it comes to CRO and product discoverability |
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| Web Gamification | Braze lacks gamification capabilities. With Insider, you can engage and incentivize users to take action e.g. lead collection, offer activation or conversion |
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| Web Product Discovery | Insider offers a suite of product discovery capabilities, including InStory. Braze doesn't offer any advanced templates for product discovery |
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| App Personalization | With Insider, you can dynamically change your app layout in real-time. Braze lacks this capability |
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| In-App Message Templates | Braze has a limited number of templates which require additional developer support. Insider's vast library of templates covers everything from triggered surveys to gamification |
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| Native Messaging Apps | Braze only natively supports Facebook Messenger. Insider has native capabilities for for messaging apps like RCS, LINE, or WhatsApp Business and Facebook Messenger |
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| Push Amplification | Braze does not have this feature, reducing DAUs, conversion and retention rates on mobile apps |
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| Predictive Segmentation | Braze's predictive segmentation is extremely limited. Insider’s AI-powered engine provides numerous predictive segmentations e.g. Likelihood to Purchase, Churn, Affinity to Discounts etc. |
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| Product Recommendations | Insider’s Smart Recommender delivers product and content recommendations in real-time, leveraging data from channels like Web, App, Email, Web Push |
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| Integration and Set-Up | Integrate Insider across your website or app in less than 5 minutes. Insider offers the fastest time to market and time to value, verified by users |
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How do customers rate solutions?
| Customer Ratings |
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| Building and Personalising Emails | ||
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#1 Leader everywhere
Insider was recently announced as a leader in the Forrester Wave™ Report for Cross-Channel Campaign Management.
Insider is ranked as the #1 platform in Mobile Marketing and Personalisation on G2, topping the charts on the latest reports.
What set us apart is our ability to deliver up to 3X faster Time to Value compared to other players in the market.
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