Insider Announces Strategic Partnership with Swyft to Elevate E-Commerce Personalization

[LONDON – 15 october 2024] – Insider, a global leader in AI-driven customer experience technologies, is thrilled to announce a strategic partnership with Swyft, an innovative brand renowned for its modular furniture that blends style with convenience. This collaboration is set to significantly enhance Swyft’s online shopping experience, with a focus on driving higher customer engagement and improving conversion rates.

Swyft, established in 2019, has quickly become a recognized name in the furniture industry, offering stylish, high-quality sofas that are easy to assemble and ideal for modern living spaces. Despite its relatively recent entry into the market, Swyft has gained a strong reputation for innovation, earning a loyal customer base across the UK and beyond.

The brand identified a pressing need to optimize its digital presence after experiencing below-average conversion rates. Despite attracting significant web traffic, the brand sought a solution that could better convert this traffic into sales. After a comprehensive review of potential partners, Swyft selected Insider over other vendors, including Bloomreach, due to Insider’s superior AI capabilities and a consultative, customer-focused approach. Insider’s robust product recommendation features, particularly the ability to personalize experiences for both known and anonymous users, were key factors in this decision.

James McWalter, E-Commerce Director at Swyft, explained: “Insider stood out because they focused on how their solutions could help our business, rather than talking down the competition. Their approach was consultative, and they offered us the flexibility we needed to feel confident moving forward. Unlike other vendors, Insider was willing to work with us to ensure we could test and optimize our campaigns before fully committing.”

Through this partnership, Swyft will leverage Insider’s platform to implement tailored product recommendations, re-engage visitors via web push notifications, and enhance the overall shopping journey through strategic A/B testing. Swyft’s primary objective is to boost its conversion rates and maximize the return on investment from its marketing efforts, particularly as the company prepares for a busy season. This partnership not only addresses immediate challenges but also sets the stage for future growth, with plans to extend personalization efforts into other areas such as email and CRM.

“Our vision is to prove that personalized experiences can have a tangible impact on our business,” McWalter added. “We see this partnership with Insider as the beginning of a journey that will eventually extend into other areas of our marketing strategy, including email and CRM. We’re excited to see the results and look forward to growing our partnership with Insider.”

This collaboration underscores Swyft’s dedication to delivering superior customer experiences and highlights Insider’s position as a leader in AI-driven personalization. Together, the two companies are poised to redefine the e-commerce experience, offering customers more relevant and engaging interactions that drive satisfaction and sales.