Trusted by marketing teams at 1,200+ brands, from high-growth start-ups to enterprise players
18 July 2024 | 10:00 AM - 5:00 PM | Eureka 89, Melbourne
#1 Customer Experience and Growth Summit Tour
The Speakers
Nicola Clement
Advisor, Digital, eCommerce, Tech
Paul Vark
CX Design Manager
Anna Kismet
Head of Digital
Christopher Lowe
Partner Success Director
Richard Taylor
Managing Director
Don't miss this opportunity to connect, learn, and shape the future of customer experience!
Are you a:
✔️ Marketing leader or director?
✔️ Digital strategist or innovator?
✔️ E-commerce manager focused on growth?
✔️ Working at a leading brand and looking to stay ahead of the curve?
If you answered yes, then Growth Makers Club is for you!
Eureka 89
Thursday, 18 July at 10:00 AM
In a city that thrives on food, wine & culture, there are few better places to experience the heart and soul of Melbourne than the Eureka 89 dining room. Towering 300 metres above sea level, enjoy breathtaking views of Melbourne whilst indulging in our chefs tasting menus curated by award-winning Executive Chef, Renee Martillano.
Address: Eureka Tower, Level 89/7 Riverside Quay, Southbank VIC 3006
Agenda
10:00 - 11:00 AM
Registration, Networking
Eureka 89
11:00 - 11:15 AM
Welcoming Remarks & Product Roadmap
Get ready to peek into the future! Our product roadmap session will unveil the latest innovations coming to the Insider platform in 2024.
11:15 AM - 11:45 PM
Keynote: Optimising eCommerce Profitability
In this 30-minute keynote session, Nicola Clement, a renowned consultant and advisor, delves into the critical strategies for optimising eCommerce profitability. Drawing from her extensive experience, Nicola presents a fast-paced yet comprehensive synopsis of a 20-hour course, tailored for professionals with a foundational understanding of Profit & Loss (P&L) statements. Attendees will explore key concepts such as EBIT (Earnings Before Interest and Tax), operational costs, marketing and channel costs, and technology expenses. Nicola emphasises practical approaches to enhance EBIT, providing actionable insights and real-world examples to help businesses navigate the evolving digital landscape and improve their bottom line.
11:45 AM - 12:00 PM
Industry Insights from a Leading Digital Transformation Agency, Digital Balance
12:00 - 1:00 PM
Lunch, Networking
Eureka 89
1:00 - 1:30 PM
Unlocking Growth: Strategies from Paul Vark (Chemist Warehouse) & Anna Kismit (Mitre 10)
The speakers, Paul Vark and Anna Kismet, will address how to prepare businesses for change and how to leverage data to personalise customer experiences. Vark will discuss how Chemist Warehouse drove change and how they are integrating their CRO function. Kismet will focus on Mitre 10's experience with personalisation and the challenges of managing data across independent locations. The key takeaways from the event are to prepare the business for transformation, identify opportunities through data analysis, and take action without waiting for everything to be perfect.
1:30 - 2:00 PM
Roundtable / Interactive Group Activities
Group discussions and exercises on customer journey optimisation for various scenarios using mockups
2:00 - 2:15 PM
Coffee Break
2:15 - 3:00 PM
Debriefing Session: Group Activity Findings & Implications
Discussion about key findings from the interactive group activity
3:00 - 4:30 PM
Networking Drinks and Canapes
