NEW YORK, NY – 08.14.2023 — Insider — the #1 marketing platform for delivering individualized, cross-channel customer experiences — today announced an exclusive interview between Co-Founder and CEO, Hande Cilingir and NYSE Floor Talk’s Judy Kahn Shaw. In the interview, Cilingir shared insights about the company’s recent $105 million investment,, bringing their total funding to an impressive $274 million. 

With enthusiasm, Cilingir revealed the strategic vision behind this latest round and its role within Insider’s mission to revolutionize the Customer Experience industry.

In the interview, Cilingir stated that the company would use the funds exclusively to focus on M&A (Mergers & Acquisitions) with a focus on acquiring cutting-edge technologies, “We are looking to acquire even more cutting-edge technologies into our platform. That’s the summary. We are looking to buy exceptional product companies.” The company’s goal is to offer the most comprehensive marketing solution in the industry, with the proven fastest time to value, while delivering the most advanced AI solutions and algorithms to marketers to solve their biggest frustrations.

Cilingir passionately emphasized the company’s vision, stating that, “Our purpose is to be the most frequently used, accessible, and progressive technology company in our industry.” 

Today, Insider serves 1,200+ clients, including ⅓ of the Fortune 500 companies, including some of the world’s best-loved brands, including: Samsung, Santander, L’Oreal, Virgin, GAP, Singapore Airlines, and Vodafone.

In the interview, Cilingir detailed why their portfolio of companies trust Insider, and what differentiators set the company apart from other vendors. Citing Insider’s extensibility, Cilingir added,  “Once you integrate us, you don’t need any other solution to optimize your conversion rates. We are an easy to integrate, easy to operate platform. You don’t have to wait for a very long integration cycle, six months, seven months.” 

Cilingir also discussed the company’s continued focus on Machine Learning and Artificial Intelligence, specifically Generative AI on its role in helping marketing teams be more productive, efficient and delivering more growth and ROI within their businesses. 

The interview concluded with Cilingir thanking the Insider team, already across 26+ countries and more than 40 nationalities, commenting, “Although it’s about technology, it’s about software, ultimately it’s always about the people you have. I believe that Insider’s unbeatable account management and our top management team support our partners, in every way that they can…”

About Insider

Insider—a single platform for building individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine, and build individualized customer experiences. Marketers use Insider’s platform to deliver consistent and engaging experiences across Web, App, Web Push, Email, SMS, WhatsApp Commerce, and more.

Having recently unlocked unicorn status, Insider was also congratulated by NASDAQ for becoming one of the only woman-founded, women-led B2B SaaS unicorns in the world. Insider was named a leader in the Gartner Magic Quadrant for Personalization Engines 2022, The Forrester Wave for Cross-Channel Campaign Management 2021, and IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users 2021-22 Vendor Assessment. The company has been named the #6 Best Software Company in the world, according to G2’s Spring’23 reports. Insider is also the #1 G2 Leader in 6+ categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and eCommerce Personalization. CrunchBase recently ranked Insider’s co-founder and CEO Hande Cilingir as one of the top women CEOs outside the US. 

One-third of Fortune 500 companies and top brands across retail, automotive, and travel choose Insider to deliver AI-led personalized experiences that exceed customer expectations. Insider is trusted by over 1,200 global businesses, including Singapore Airlines, Estée Lauder, Virgin, Toyota, New Balance, IKEA, GAP, L’Oreal, Samsung, Vodafone, Allianz, Santander, BBVA, Pizza Hut, Newsweek, MediaMarkt, Nissan, AVIS, MAC, Marks & Spencer, Madeira Madeira, Avon, and CNN.