Insider Newsroom
August 10, 2023
Insider Partners with Hightouch to Revolutionize Customer Experiences with Personalized Data Activation
[New York, NEW YORK – 10 August 2023] – Insider, the #1 platform for delivering individualized, cross-channel customer experiences, has announced a new partnership with Hightouch, the innovative Data Activation platform powered by Reverse ETL. The collaboration aims to empower marketers with effortless access to their warehouse data, allowing them to deliver highly personalized campaigns and experiences across every touchpoint.
Hightouch is a leading provider of Data Activation solutions, enabling marketing and data teams to activate customer data directly from their data warehouse to over 200 destinations like ad platforms and CRMs. Leading brands like Cars.com, Spotify, TripAdvisor, and GameStop use Hightouch to unlock a fast, flexible, and scalable CDP alternative and enabling them to activate audiences and other customer data points directly from their organization’s single source of truth—the data warehouse—out to the many business tools it is needed in.
‘’Our partnership with Hightouch highlights our unwavering dedication to providing brands with seamless access to enriched and unified data, enabling them to elevate CX across all touchpoints to deliver genuine, value-driven customer experiences with their customers,’’ said Meyar Sheik, Global President at Insider. ‘’With this seamless integration, brands can harness the power of data like never before and drive profitable from their warehouse data with Insider’s ability to deliver next-generation personalization on 12+ channels.’’
Leveraging the integration, brands can sync data from their warehouse tools (such as Snowflake and Amazon Redshift) to Insider in lightning-fast speed, using Reverse ETL. This empowers marketers and data teams to activate warehouse data and build seamless, cross-channel customer experiences that drive increased conversions, higher levels of engagement, vast improvements to customer loyalty, and as a result, profitable growth.
“Hightouch enables teams to use their data in all of their tools,” said Corey Stein, VP of Engineering at Hightouch. “We’re thrilled to integrate with Insider to allow teams to power all of their campaigns with data from the warehouse. Marketers use Insider to deliver consistent, engaging, personalized experiences across 12+ channels, like email and SMS. With the Hightouch and Insider integration, marketers can translate that data into improved customer experiences and profit more easily and effectively than ever before.”
With Hightouch, marketers can connect their warehouse, then define the models they want to sync to Insider—continually updating user lists and attributes with fresh warehouse data. Insider then activates the integrated data to enable brands to connect with their customers effectively by delivering personalized messages across all touchpoints.
Leveraging robust AI prediction engines, Insider provides tailored messaging with the most granular and accurate personalization based on customers’ unique characteristics and past interactions. From utilization campaigns that engage customers using their interaction data with the brand (Spotify’s ‘’Wrapped’’ is a famous example), to leveraging information about customers’ relations to certain objects, the possibilities are endless for activating warehouse data with personalization.
Insider empowers brands to engage customers wherever they are, with the most extensive set of digital channels available on the market. From app to WhatsApp to email and SMS, this integration allows brands to activate data from within their data warehouse across key messaging channels, ensuring they reach each customer at the right time with the right message on the right channel.
Insider—a single platform for building individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine, and build individualized customer experiences. Marketers use Insider’s platform to deliver consistent and engaging experiences across Web, App, Web Push, Email, SMS, WhatsApp Commerce, and more.
Having recently unlocked unicorn status, Insider was also congratulated by NASDAQ for becoming one of the only woman-founded, women-led B2B SaaS unicorns in the world. Insider was named a leader in the Gartner Magic Quadrant for Personalization Engines 2022, The Forrester Wave for Cross-Channel Campaign Management 2021, and IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users 2021-22 Vendor Assessment. The company has been named the #6 Best Software Company in the world, according to G2’s Spring’23 reports. Insider is also the #1 G2 Leader in 6+ categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and eCommerce Personalization. CrunchBase recently ranked Insider’s co-founder and CEO Hande Cilingir as one of the top women CEOs outside the US.
One-third of Fortune 500 companies and top brands across retail, automotive, and travel choose Insider to deliver AI-led personalized experiences that exceed customer expectations. Insider is trusted by over 1,200 global businesses, including Singapore Airlines, Estée Lauder, Virgin, Toyota, New Balance, IKEA, GAP, L’Oreal, Samsung, Vodafone, Allianz, Santander, BBVA, Pizza Hut, Newsweek, MediaMarkt, Nissan, AVIS, MAC, Marks & Spencer, Madeira Madeira, Avon, and CNN.
Hightouch is a leading provider of Data Activation and Customer Data Platform (CDP) solutions, enabling marketing and data teams to activate customer data directly from their data warehouse to over 200 destinations like ad platforms and CRMs. Hightouch is used by leading organizations like Cars.com, Spotify, TripAdvisor, PetSmart, and GameStop to unlock a fast, flexible, and scalable CDP alternative by enabling them to activate audiences and other customer data points directly from their organization’s single source of truth – the data warehouse – out to the many business tools it is needed in.
