Increase engagement with personalized mobile app experiences

Deliver unique in-app experiences tailored to every customer. Increase app stickiness, enhance product discovery, and drive conversions and CLTV at scale with meaningful in-app interactions.

Get a Demo
Platform tour

Trusted by marketing teams at 1,200+ brands, from high-growth start-ups to enterprise players

Build captivating in-app experiences with zero IT dependency

Take advantage of our library of ready-made templates covering multiple industries, business goals and metrics to create personalized app experiences – without IT support. Customize layouts and add elements such as countdowns, CTA buttons, and more in a single click.

‘’Our main goal was to build easy communication with our mobile app users regarding promos. As a brand, we have lots of promo activities on a monthly basis and Insider helps us to cover this need’’

Digital Manager
Sephora

Improve app stickiness with immersive push notifications

Deliver rich App Push Notifications including carousels, sliders, and discovery push templates to boost app stickiness. Trigger notifications in real-time based on user location or lifecycle events to increase conversions.

Our industry-leading technology bypasses network and device barriers to increase delivery rates.

Refine and target app users based on past behavior

Ensure every app experience is unique by leveraging users’ previous behavior. Incorporate interaction history and 120+ attributes and preferences to build a lazer-focused personalized experience.

Refine and target app users based on predicted behavior

Improve targeting precision using AI-powered predictive segments in real time to boost the relevance of every interaction. Talk to users on their level with segments including discount affinity, likelihood of purchase, lifecycle stage, and more.

Refine and target app users based on rules and triggers

Combine data from online and offline sources, like your CRM, POS, and contact centers, to segment users based on real-time events and rule-based triggers. Set triggers such as weather and geofencing, to provide the best app experience for each customer.

Refine and target app users based on past behavior

Ensure every app experience is unique by leveraging users’ previous behavior. Incorporate interaction history and 120+ attributes and preferences to build a lazer-focused personalized experience.

Refine and target app users based on predicted behavior

Improve targeting precision using AI-powered predictive segments in real time to boost the relevance of every interaction. Talk to users on their level with segments including discount affinity, likelihood of purchase, lifecycle stage, and more.

Refine and target app users based on rules and triggers

Combine data from online and offline sources, like your CRM, POS, and contact centers, to segment users based on real-time events and rule-based triggers. Set triggers such as weather and geofencing, to provide the best app experience for each customer.

“What impressed us most is Insider’s AI-powered segmentation capabilities. The platform learns from customer behavior and identifies which products and services would interest each customer most. This powerful intelligence helps us maximize engagement and deliver relevant, timely experiences.”

Marketing and Service Design Group Head
Allianz

Read more 5-star reviews for happy customers on G2 

Effortless product discovery built for mobile app

Enhance app engagement by simplifying product discovery for every customer. Insider’s 20+ AI-powered recommendation algorithms showcase products your customers will love to increase product discovery, boost sales, and drive more revenue.

Launch and scale mobile app experiments with ease

With Insider you can experiment without limitation. Run tests in a matter of minutes to create the ultimate app experience. Test layouts, CTAs, images, and offers to drive incremental gains in the shortest time – and without development effort.

“Insider experimentation capabilities are great. Tests are so easy to set up. We saw incremental results so quickly. take long to see the results. It gives an in-depth way to analyze how your users interact with the app. You get immediate feedback on the changes you make, which helps you make better decisions on your app.”

Chief Operations Officer
Global luxury retailer

Read more 5-star reviews for happy customers on G2 

Build experiences beyond the app with Architect

Create frictionless customer journeys across 12+ channels with Insider’s AI-powered customer journey builder, Architect. From boosting app downloads to driving purchases within the app, Architect enables you to engage customers across wherever they engage, including app, email, SMS, WhatsApp, and much more.

Explore Architect

What could you achieve with Insider?

Wouldn’t you like to generate more revenue and growth from your customer experience initiatives? Leave your details below. One of our experts will be in touch shortly.

Get a Demo
Platform tour

Loved by brands, trusted by analysts ❤️

Insider tops G2's Winter’25 reports as a Leader across 10 categories

G2 has rated Insider the #1 Omnichannel Experience and Customer Engagement Platform. Insider also tops the charts as the #1 Leader in Personalization Software Customer Data Platforms (CDP), Mobile Marketing, SMS Marketing, WhatsApp Marketing, E-commerce Search, Customer Journey Analytics, Marketing Automation, and more.
Find out more

DeFacto drives 8X higher conversion rate with behavioral App Push notifications

“Since we started using Insider’s mobile app push notifications, the growth team at Insider has been a great support, helping us whenever we’ve needed a bit of guidance. Insider’s Push Notifications proved to be highly effective in helping us realize our revenue goals and improving the retention of our mobile app users.“

Ecommerce Manager at DeFacto

Read the story

Frequently asked questions

Mobile app personalization involves customizing a user’s experience within an app based on their behavior, preferences, and interactions, delivering tailored content and features that resonate with individual users.

Personalization in mobile apps is crucial as it enhances user engagement, satisfaction, and loyalty by offering content and experiences that match individual preferences, leading to a more fulfilling and relevant app interaction.

App personalization benefits users by offering a more tailored, intuitive, and user-centric experience, delivering content, features, and recommendations aligned with their preferences and behaviors.

To personalize a mobile app, strategies include analyzing user data, employing user segmentation, offering personalized recommendations, and customizing the app’s interface based on individual preferences and behaviors.

AI aids in-app personalization by analyzing vast amounts of user data to predict and customize user experiences, offering personalized recommendations, content, and features that align with individual preferences and behaviors.

App push notifications are messages sent by mobile apps to users’ devices, providing real-time updates, alerts, or personalized information, aiming to re-engage users and prompt actions within the app.