From insight to impact with real-time behavioral analytics

Turn 360-degree user profiles into granular, actionable insights to fuel your customer experiences in real-time and maximize conversions.

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Dive into your audience DNA

Use deep insights for audience segments to grab
optimization opportunities and discover your impact.

  • Gain channel reachability insights

    Don’t waste energy and resources on channels your users don’t engage with. Plan your campaigns around the channels each segment interacts with most to increase conversions and ROI.

  • Avoid fatigue with messaging frequency analysis

    Get a deeper understanding of your cross-channel communication with each user, and determine the optimal messaging frequency per channel.

  • Boost sales with purchase behavior analysis

    Learn what’s performing - and why - to increase purchases. Discover top purchased categories, time to purchase, and more, and use these insights to build campaigns that increase revenue.

Dive into your audience DNA

Use deep insights into audience segments to grab optimization opportunities and discover your impact.

Maximize ROI with channel reachability insights

Don’t waste, energy, and resources on channels your users don’t engage with. Plan your marketing campaigns around the channels each segment interacts with most to increase conversions, and ROI.

Avoid fatigue with messaging frequency analysis

Get a deeper understanding of your cross-channel communication with each user, and determine the optimal messaging frequency per channel.

Discover what works and boost sales with purchase behavior analysis

Learn what’s performing – and why – to increase purchases. Discover top purchased categories, time to purchase, and more, and use these insights to build campaigns that increase revenue.

Discover and resolve points of friction to drive higher conversions

Power your marketing strategies with actionable insights from our event-based behavioral analytics

Measure campaign performance with Funnels

Use events to build Funnels around purchases or other goals, such as lead collection, card applications, bookings, and more. Learn where customers drop off and discover the Funnels to purchase. Optimize further to reach your conversion goals.

Find the best paths to conversion with Flows

Flows automatically visualizes all the different paths your users take to reach a conversion goal. Fix the leaky paths or double down on the best-performing Flow to boost conversions.

Bridge the gap between online and offline interactions with API integration

With API-integrated events, you can analyze offline-to-online cross-channel experiences. Connect the dots on how your users interact with your brand across channels and gain a holistic, 360-degree view of each segment.

Discover intuitive insights from your event data

Tap into your event data without any additional integration. Remove the manual work with out-of-the-box event and attribute filters already configured during your customer data platform setup. You can also refine your data further with event parameters to gain granular insights into your audience.

Insider enabled a better understanding of what our customers want.

“By using Insider for all our channels, we now have unified profiles for our customers, and we have a detailed view of their preferences, behavior, and more. This has enabled a better understanding of our customers, and we have improved our communication, content, and services based on the insights we have gained from Insider.”

Insider has all the makings to stitch together scattered anonymous and known data.

‘’Insider has all the makings to stitch together scattered anonymous and known data into actionable customer data profiles. We’re using Insider’s best-in-class customer data platform and action layer to craft personalized experiences that reach customers where they want our brand to be.’’

We’ve had a 86.25% increase in conversion rate 

“Insider’s reports are extremely insightful, providing us data with plenty of value. Since getting to know our users better with these customized reports, we’ve had a 86.25% increase in conversion rate.”

Insider is a brilliant tool for smooth data collection for precise retargeting and improved user experiences

‘’Collecting customer data is important for us so that we can retarget them consistently with updates and other relevant messages. Insider is a brilliant tool for smooth data collection for precise retargeting and improved user experiences.’’

Read more 5-star reviews for happy
customers on G2

Loved by brands, trusted by analysts ❤️

Insider tops G2's Winter’25 reports as a Leader across 10 categories

G2 has rated Insider the #1 Omnichannel Experience and Customer Engagement Platform. Insider also tops the charts as the #1 Leader in Personalization Software Customer Data Platforms (CDP), Mobile Marketing, SMS Marketing, WhatsApp Marketing, E-commerce Search, Customer Journey Analytics, Marketing Automation, and more.
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Additional Features

Track retention across every
touchpoint with Cohorts

Create Retention Cohorts for any user behavior to understand the long-term value of different segment groups and learn how well you keep customers engaged over time.

Use Product Analytics to improve
Web and App experience

Track and analyze events across all channels, including Web and App, to gain insights into how your users are interacting with your products and identify areas for improvement.

Consolidate your analytics
into a single dashboard

Understand and analyze your business goals your way with custom dashboards. Add funnels, flows, cohorts, and more to build the most useful, relevant dashboards for your business.

Import data from any source

Get more out of your tech stack with Insider’s Integration Hub . Explore our trusted ecosystem of 100+ connectors and integrations, designed to help you customize your stack to your specific needs.

Track retention across every touchpoint with Cohorts

Create Retention Cohorts for any user behavior to understand the long-term value of different segment groups and learn how well you keep customers engaged over time.

Use Product Analytics to improve Web and App experience

Track and analyze events across all channels, including Web and App, to gain insights into how your users are interacting with your products and identify areas for improvement.

Consolidate your analytics into a single dashboard

Understand and analyze your business goals your way with custom dashboards. Add funnels, flows, cohorts, and more to build the most useful, relevant dashboards for your business.
 

Import data from any source

Get more out of your tech stack with Insider’s Integration Hub. Explore our trusted ecosystem of 100+ connectors and integrations, designed to help you customize your stack to your specific needs.

Frequently asked questions

Behavioral analytics is the process of understanding and predicting user actions on digital platforms through data analysis.

User behavior analytics specifically focuses on studying patterns in user actions to enhance insights into their preferences and predict future behaviors.

User behavior analytics is used for optimizing user experience, personalizing marketing strategies, and improving overall digital product performance.

User behavior analytics works by collecting and analyzing data from user interactions with digital platforms, identifying patterns, and using predictive modeling to anticipate future actions.

Tracking consumer behavior involves employing platforms like Insider for user journey analysis to monitor and understand how users interact with your website or application.

An example of a behavioral analytic could be tracking the click-through rates on specific website elements to identify popular features or potential areas for improvement.

Metrics of behavioral analytics include engagement rates, conversion rates, bounce rates, and other key performance indicators that help measure the effectiveness of online strategies.

What could you achieve with Insider?

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