Fast configuration, precise predictions

As a marketer, you have clear yet highly custom conversion goals. Defining events around form submissions, content downloads, registrations, and upgrades is fast and painless with Insider’s click and point editor.

Predict any custom behavior

Target customer segments across channels most likely to fulfill a custom goal, such as subscribing to a service, making a reservation, or upgrading a membership with AI-backed powered customer conversion probabilities. Improve your return on ad spend without making any additional marketing cost.

Anticipate micro conversions

From page-level actions to app downloads and opt-ins, hone in what will move and reactivate customers and move them through the funnel across their entire customer lifecycle.

Use cases for deep segmentation


Go beyond purchase goals. Predict custom goal conversions for utility payments, offers viewed, sign ups, landing page views, and more to drive conversions


Use custom conversion segments to hyper-target travelers with ancillaries and add-ons relevant to their interests and behaviors.


Drive overall subscription revenue by predicting custom goals like free trial conversions, paid sign ups, upgrades, and more.

1000+ global brands trust Insider to drive growth across the funnel

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