Insider Launches Agent One™: Autonomous AI Agents for Customer Engagement

NEW YORK, NEW YORK (Mar 25, 2025)––Insider, the leading AI-native omnichannel experience and customer engagement platform, announced the launch of Agent One™, autonomous agents to solve the biggest challenges in customer engagement. 

Agent One™ brings together purpose-built AI experts (aka agents) to help you deliver superior customer engagement through emotionally resonant conversations and autonomous decision-making. The result? Desired outcomes. Superior results. 

Agent One™ will debut to the retail and brand community at Shoptalk, a global event for retail innovation and technology, taking place in Vegas this year. Attendees will get an exclusive first look at how autonomous agents empower retailers to enhance purchase confidence and customer lifetime value while equipping marketers with insights to craft outcome-driven journeys.

With this announcement, Insider builds on more than a decade of leadership in AI innovation and its leading AI platform, Sirius AI™—the most comprehensive AI solution for Customer Engagement. This platform leverages the combined power of Generative and Predictive AI. Insider now takes a bold leap forward with Agentic AI. 

“Gen AI has changed the way we work. Marketing and customer engagement teams learned how to “push” AI by prompting it to increase efficiency and productivity. But, the real value of AI lies in its ability to drive outcomes that move brands forward. Agentic AI is reversing our relationship with AI. Instead of us “pushing” AI for insights or completing tasks, Agentic AI anticipates our needs, infers the outcomes we desire, and takes action (even autonomously if we let it). Agentic AI “pulls” us in proactively,”  said Hande Cilingir, Co-Founder and CEO at Insider. 

“At Insider, reinvention guides our every decision in our mission to make marketing and customer engagement teams unstoppable and reach their peak potential. Today, we’re introducing Agent One™, purpose-built AI experts (aka agents) who help deliver superior customer engagement through emotionally resonant conversations and autonomous decision-making. The implications of Agentic AI go far beyond engagement. At a cognitive level, the human brain no longer perceives AI as a “chatbot.” It perceives a relationship. This emotional shift fundamentally changes how consumers relate to brands, fostering deeper loyalty and trust. This is AI that anticipates, acts, and adapts, redefining what it means to truly engage. It is the beginning of a new era, and Insider is here to lead it,” Cilingir added.

Agent One™ is shaping the next era of customer engagement with

• Autonomous decision-making: Anticipates needs and takes proactive actions.
• Emotionally resonant interactions: Builds trust and loyalty through human-like dialogue.
• Outcome-driven results: Empowers brands to deliver measurable business impact.
• Purpose-Built for Customer Engagement: Agent One™ is trained on over a decade of data to address the most impactful customer engagement use cases—delivering smarter, more impactful results

Meet the Agents of Agent One™

Agent One™ brings together specialized AI experts (aka agents), each designed to tackle key challenges in customer engagement to make marketers feel unstoppable:

• Shopping Agent transforms traditional web search into an intelligent answer engine, driving shoppers to buy through emotionally resonant, personalized conversations. By anticipating customer needs, understanding intent, and delivering tailored product recommendations, it empowers retailers to enhance purchase confidence and maximize CLTV—faster than ever before.

Support Agent delivers always-on, human-like support powered by real-time insights from CDP, CRM, and other data sources. It autonomously resolves inquiries, addresses post-purchase needs, and ensures smooth, context-driven interactions—building trust, loyalty, and boosting CLTV from day one.

Insights Agent enables marketers and customer engagement teams to move beyond incomplete data and rushed decisions. Acting as a real-time co-pilot, it breaks silos, answers questions instantly, and optimizes campaigns—empowering teams to design adaptive, data-driven journeys that deliver superior engagement and results. With advanced analytics, anomaly prediction, and continuous learning, Insight Agent uncovers hidden opportunities, enhances every touchpoint, and fosters loyalty—replacing guesswork with actionable intelligence.

Why Agent One™: The Insider Advantage

Agent One™ represents the culmination of Insider’s decade-long leadership in AI. It brings together agents purposely positioned to address the unique challenges marketers and customer engagement teams face. It delivers precision, speed, and exceptional outcomes. 

“Agent One™ will reinvent how brands, marketers, and consumers engage with AI. After more than a decade leading in AI innovation, our team has developed purpose-built agents that don’t just respond—they anticipate, understand, and act. Unlike generic AI solutions that require costly, time-consuming custom development, Agent One™ is engineered from the ground up to solve and anticipate marketers’ biggest frustrations and challenges,” said Muharrem Derinkok, Co-Founder and Chief Product Officer at Insider. “With Agent One™, we’re giving marketers the power to move faster, go deeper, and build more meaningful relationships earlier in the customer lifecycle. Agent One™  complements our existing solutions and is the latest move against our mission to make marketers and customer engagement teams unstoppable. This is just the beginning. We have the most ambitious product and AI roadmap in the industry—because reinvention isn’t a moment. It’s our mindset.”

What sets Agent One™ apart:

Decade-long leadership in AI: Backed by a decade of AI expertise, they are in a prime position to incorporate Gen AI and Agentic AI solutions into their continuously improving platform. They are the first movers to develop purpose-built AI experts (aka agents) to tackle the biggest problems in customer engagement.

Purpose-built agents for customer engagement: Unlike generic AI solutions that require extensive customization and lack deep industry alignment, often requiring businesses to build custom workflows, incurring high costs and delays, Agent One™ is purpose-built for marketers and customer engagement teams to solve specific challenges that have a significant impact on their growth. 

Continuous intelligence powered by integrated CDP and metadata: Every AI-driven interaction with Insider’s agents leads to deeper customer data and context far surpassing what brands could gather from traditional surveys or web forms. This continuous intelligence loop, fueled by CRM, CDP, and real-time metadata, enables hyper-personalized and adaptive engagement that fosters loyalty and drives results at scale.

What Next?

By offering hyper-personalized, real-time interactions, AI agents deepen customer loyalty, increase lifetime value, and drive purchases. Each interaction builds on the last, creating a feedback loop of trust and engagement. This continuous cycle enhances customer retention, maximizes revenue opportunities, and accelerates growth—resulting in compounding ROI as relationships strengthen and operational efficiency scales.

The shift to Agentic AI is profound. Agents introduce a world where everything is conversational, instant, contextual, and hyper-personal. These AI agents or “experts” augment your workforce with continuous intelligence, driving superior customer engagement and delivering accelerated profitability and sustainable growth. Brands that embrace this vision will lead the way—creating experiences that go beyond personalization to foster loyalty and compounding growth, achievable only through Agentic AI.

Book a personalized demo with one of Insider’s growth consultants to discover how Insider and Agent One™ can help you deliver superior results.