December 05, 2024
Insider and Zeotap Partner to Unify Customer Data and Drive Real-Time Omnichannel Experiences
MUNICH, GERMANY (December 5, 2024) — Insider, the #1 AI-native omnichannel experience and customer engagement platform, today announced its strategic partnership with Zeotap, a customer data platform (CDP) that empowers brands to unify, activate, and optimize their customer data. The partnership is set to transform how marketers harness real-time, unified data to drive personalized omnichannel experiences and customer engagement across channels. This joint offering will offer businesses a powerful, low-latency, seamless solution for unifying customer data and delivering personalized, real-time customer experiences.
The news follows Insider’s rapid expansion and phenomenal growth across EMEA and the company’s official entry into the DACH region earlier this year. Today, Insider serves some of the region’s best-loved brands, including Samsung, Unilever, Gesund.de, ING Bank, Fricke, L’Oreal, and Mybacs.
By integrating with Zeotap’s CDP, Insider users can seamlessly consolidate first-party customer data, resolve identities across touchpoints, and activate insights to deliver tailored real-time interactions. This ensures brands can engage their audiences with precision and agility, ultimately enhancing customer loyalty and driving growth.
The partnership establishes a tight integration between Insider and Zeotap CDP, allowing brands to optimize omnichannel experiences and customer engagement across all channels and touchpoints. Key features of this integration include:
Bidirectional Data Flow: Forward zero-party data —such as survey responses and other voluntarily provided customer input— along with channel interactions and engagement events captured by Insider into Zeotap for advanced segmentation and activation.
Data-Enriched Profiles: By leveraging additional customer insights provided by Insider and multiple engagement capabilities alongside Zeotap CDP’s enriched unified profiles, brands can enhance communication and further analyze their customers’ behavior.
Synchronized Audiences: Seamlessly share advanced audiences and segmentations to Insider for precise and tailored engagement.
Extended Activation Capabilities: Expand Insider’s activation reach by leveraging Zeotap CDP’s extensive network of advertising platform integrations, enabling brands to engage audiences across a broader range of digital channels.
Journey Orchestration: Trigger personalized Insider Journeys with low latency using real-time events from Zeotap CDP, incorporating dynamic data for timely and relevant engagements.
Real-Time Personalization: Update customer profiles within Insider’s activation platform using data captured by Zeotap CDP, ensuring brands can deliver consistently up-to-date and highly personalized experiences.
“Today, marketers are still struggling to inject unified, real-time data into their omnichannel customer experiences,” said Serhat Soyuerel, Co-Founder and CRO at Insider. “This partnership with Zeotap is part of our joint mission to solve the biggest challenges facing marketing and customer experience teams. Our partnership with Zeotap will enable brands to unify and activate their customer data to deliver touchpoints as unique as each customer, increasing relevancy, boosting performance and revenue, and building lasting and valuable customer relationships.“
“Our success within EMEA and the DACH region lies in consistently delivering unmatched value for our customers, driven by the Insider Advantage—a powerful combination of industry-first technologies, local award-winning customer support, a seamless migration experience, white-glove onboarding services, and partnering with other technology leaders like Zeotap. With the most ambitious product roadmap and AI strategy, Insider is experiencing phenomenal growth as an increasing number of European brands make the switch to Insider. It is an incredibly exciting time to come on board – both as a client and as a member of the team,” said Moritz Wolff, Regional Managing Director at Insider.
“At the heart of this partnership is a shared vision to offer businesses a unified approach to better understanding and engaging with customers,” said Projjol Banerjea, founder and Chief Product Officer at Zeotap. “With this collaboration, we’re enabling businesses to achieve both precision in data management and excellence in customer experience and engagement.”
This integration addresses the increasing need for privacy-conscious, first-party data solutions that optimize customer engagement. By combining Zeotap’s powerful data unification capabilities with Insider’s AI-driven personalization tools, brands are better equipped to create cohesive, contextual, and real-time experiences.
This partnership underscores Insider’s commitment to empowering brands with the tools needed to deliver meaningful customer experiences at scale, backed by data-driven insights and advanced AI capabilities.
Zeotap‘s mission is to make customer data easy, secure, and impactful. We empower the world’s most innovative enterprises to deliver more engaging customer experiences from smart and efficient use of customer data via an AI-native platform that respects consumer privacy. Enterprises benefit from faster and improved business outcomes across marketing, sales and service, while ensuring compliance. Learn more at: https://zeotap.com/
