optilyz is a direct mail automation and programmatic print software that integrates letters, postcards, and selfmailers into cross-channel marketing.
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optilyz simplifies direct mail marketing for companies using programmatic print. Insider connects data across channels, predicts future behavior with AI, and automates cross-channel journeys. Together, they empower marketers to deliver campaigns that engage audiences both online and offline.
As brands engage audiences across messaging channels like SMS or email using Insider, every customer interaction—whether they open emails or click on SMS campaigns—is tracked and collected in real time.
Use Insider to identify customers unresponsive to digital communication. Leverage this data in Optilyz to automate direct, printed mail campaigns and drive more engagement with a more holistic strategy.
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