Trusted by marketing teams at 1,200+ brands from high-growth start-ups to enterprise players
Personalized
product discovery for a social media generation
Boost engagement and conversions with Insider’s personalized product discovery platform, InStory.
Blend AI-powered recommendations with captivating fullscreen experiences to help shoppers discover the best products for them in the quickest time.
Blend AI-powered recommendations with captivating fullscreen experiences to help shoppers discover the best products for them in the quickest time.
8-second stories, lasting impact
Your website visitors are already used to TikTok, Reels, and Instagram Stories, and InStory is Insider’s answer to all three. Reduce bounce rates and boost engagement with InStory’s familiar story format. Guide visitors to relevant products fast, and optimize conversions through strategic, immersive experiences tailored to each individual.
Effortless product discovery experiences, no code needed
Maximize time to value for your InStory campaign using Insider’s no-code drag-and-drop story builder. Choose from pre-built templates or customize yourself using our extensive element library—no need for IT support. Build, launch, and optimize campaigns in just a few clicks.
Through Insider’s InStory solution, we’ve seen a huge spike in consumer engagement and a jump in traffic to the category pages displayed in the ads. Visitors are reminded of Instagram and can navigate to pages more efficiently.
Online Manager
Mac Cosmetics
Ensure relevance with AI-powered recommendations
Put product discovery on autopilot with Al-powered recommendations for every customer. Leverage 20+ algorithms to deliver personalized experiences based on customer preferences like favorite brands, sizes, colors, and discount affinity. You can also engage both anonymous and new users with trending and highly popular products to ensure impactful results for every shopper.
Put product discovery on autopilot with Al-powered recommendations for every customer. Leverage 20+ algorithms to deliver personalized experiences based on customer preferences like favorite brands, sizes, colors, and discount affinity. You can also engage both anonymous and new users with trending and highly popular products to ensure impactful results for every shopper.
Laser-focused web personalization with 120+ attributes
Craft hyper-targeted InStory experiences with Insider’s 120+ behavior and trait attributes. Maximize ROI with predictive segmentation and rule-based targeting for increased engagement, and leverage real-time triggers like weather and campaign interactions for anonymous visitors.
With InStory, we are able to bring an immersive social media story-like browsing experience to our website, highlight relevant products, and shorten the path to purchase. Their personalized product recommendation algorithms across the entire shopping journey have helped us increase conversion rates and AOV.
WOOM
G2
Drive ROI with precise performance insights and reporting
Access real-time analytics and detailed reports for every story to enhance performance and drive more ROI. Gain actionable insights on key metrics like views, view duration, skip rate and CTR to optimize campaigns for success.
Loved by brands, trusted by analysts ❤️
Insider tops G2's Winter’25 reports as a Leader across 10 categories
G2 has rated Insider the #1 Omnichannel Experience and Customer Engagement Platform. Insider also tops the charts as the #1 Leader in Personalization Software
Customer Data Platforms (CDP), Mobile Marketing, SMS Marketing, WhatsApp Marketing, E-commerce Search, Customer Journey Analytics, Marketing Automation, and more.
JustMyLook achieves 10X increase in brand partnerships with InStory
Beauty marketplace, JustMyLook, increased brand partnerships by 10X by offering partner brands InStory placements on its homepage.
Lexus drives a 104% increase in leads with InStory
Luxury car manufacturer, Lexus, used InStory to engage customers with special offers and limited-time deals, leading to a 104% increase in lead collection.
Frequently asked questions
A product discovery platform is a digital solution (like InStory) that helps users find and explore products or services that match their needs or preferences, often using algorithms, AI, or curated content.
Product discovery is essential because it helps customers find relevant products or services amidst a vast array of options. It streamlines the search process for consumers, leading to better decision-making and higher satisfaction.
Enhancing product discovery involves understanding your target audience’s needs and preferences, curating or generating relevant content, implementing effective search and recommendation algorithms, and continuously refining the process based on user feedback and data analysis.
Use a product discovery platform like Insider’s InStory with AI-driven personalized recommendations and seamless filtering options to enhance the discovery experience across multiple solutions.
After product discovery, the focus typically shifts to user engagement, conversion optimization, and user retention across the entire lifecycle. This involves strategies such as personalized marketing campaigns, A/B testing, and iteration based on performance metrics to continually enhance the user experience and drive conversions.
