Web Push Notification
Web push notifications are actionable messages that are sent to visitors’ devices via a website. These messages are highly contextual, timely, and personalized, best used to engage, re-engage, and retain website visitors.
Web push notifications can be sent to your visitors’ desktop and mobile phone through their browsers – even when the user is not active on your website. You don’t even need email addresses or contact details to send a push notification. This makes it easy for businesses to reach out to their users to grab their attention and bring them back to their website.
For example, a typical web push notification can be delivering a discount coupon for a cart abandoner who is not a customer yet.