Video Marketing

By July 14, 2020 No Comments

Glossary

A knowledge hub for digital marketers.

Video Marketing

Video marketing is simply using videos to promote your brand, products or services. There are several ways videos can be used in marketing, like brand videos, product videos, customer testimonials, live videos, explanatory how-to videos, corporate training videos, viral videos, and more.

Videos are an integral part of any marketing campaign as they are highly engaging, provide better conversions, and give a huge SEO boost. For example, YouTube, owned by Google, is a very useful platform to host and promote your videos.