Engagement begins with understanding your customers

Great experiences happen when you know your customers — what makes them tick, their pain points, and deep-seated desires. Insider’s customer data platform (CDP) integrates with your tech stack to track every interaction, giving you the power to build comprehensive user profiles and segment customers into journeys that go far beyond basic personalization.

Unified Profiles
Unified Profiles

Build trust and stronger connections with a full view of what your users want, how they behave, and where they want to engage.

Customer Segmentation
Customer Segmentation

Split customers into groups based on who they are and how they act — from VIPs to discount seekers, build individually tailored journeys that speak to them.


Disconnected data? Create a singular, frictionless customer journey by integrating first and third party data into Insider’s customer data platform.

Centralized customer data management

Unify customer data across all digital touchpoints

Wave goodbye to disconnected events, data silos and out-of-context behaviors. Insider builds a complete customer profile by unifying all zero, first, and third-party data into one single interface.

Insider integrates seamlessly with your existing tech stack to give you a 360-degree view of your customer, helping you derive valuable insights to grow your brand.

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Customer segmentation

Nail down your target audience

Insider’s AI-powered segments give you 120+ attributes to hone in on discount shoppers, interested categories, brand affinities, and more to create high-converting marketing strategies for each segment.

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Make stronger connections

Save time on complex integrations with Insider’s out-of-the-box connectors. Integrate your martech stack with ease and stitch together offline and online customer data to create a complete view of a customer's experience.

Resources that will fuel your drive for growth

1000+ global brands trust Insider to drive growth across the funnel

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