Engagement begins with understanding your customers

Great experiences happen when you know your customers — what makes them tick, their pain points, and deep-seated desires. Insider’s customer data platform (CDP) integrates with your tech stack to track every interaction, giving you the power to build comprehensive user profiles and segment customers into journeys that go far beyond basic personalization.

Unified Profiles
Unified Profiles

Build trust and stronger connections with a full view of what your users want, how they behave, and where they want to engage.

Customer Segmentation
Customer Segmentation

Split customers into groups based on who they are and how they act — from VIPs to discount seekers, build individually tailored journeys that speak to them.


Disconnected data? Create a singular, frictionless customer journey by integrating first and third party data into Insider’s customer data platform.

Unified profiles

A holistic view of each customer’s experience

No more disconnected events and out-of-context behaviors. Insider’s customer data platform seamlessy brings together data scattered across different locations into one place.

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Customer segmentation

Nail down your target audience

Insider’s AI-powered segments give you 120+ attributes to hone in on discount shoppers, interested categories, brand affinities, and more to create high-converting marketing strategies for each segment.

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Make stronger connections

Save time on complex integrations with Insider’s out-of-the-box connectors. Integrate your martech stack with ease and stitch together offline and online customer data to create a complete view of a customer's experience.

1000+ global brands trust Insider to drive growth across the funnel

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