Web Personalization

By July 14, 2020 No Comments

Glossary

A knowledge hub for digital marketers.

Web Personalization

Personalization can be defined as the process of delivering tailored experiences to individual visitors based on their needs and unique preferences. This differs from delivering a uniform experience to all your visitors. Web personalization refers to personalization carried out for websites. 

Web personalization examples range from a simple customized welcome message for a new website user to recommending a discount coupon for a returning user using artificial intelligence algorithms.