Web Personalization

By July 14, 2020 No Comments


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Web Personalization

Personalization can be defined as the process of delivering tailored experiences to individual visitors based on their needs and unique preferences. This differs from delivering a uniform experience to all your visitors. Web personalization refers to personalization carried out for websites. 

Web personalization examples range from a simple customized welcome message for a new website user to recommending a discount coupon for a returning user using artificial intelligence algorithms.