Web analytics is the process of analyzing the behavior of visitors on a website. It enables the website owners to attract more users, acquire better quality users, convert or retain customers, and increase the dollar value each customer spends. Analysis can also include segmenting the users, understanding their demographics tracking their clickthrough rates, and observing their behavioral funnel. The analysis is usually presented as a report for a specific time period and presents the data with tables, charts, or graphs.
For example, by observing the geographic regions from which the users visit your website, you can tweak your marketing campaigns to make sure you acquire the right users from your target geographies.