A push notification or a push message is a brief, attention-grabbing message sent directly to a user’s screen, whether on a desktop computer, smartphone, tablet, or wearable device.
Push notifications are a highly eye-catchy way of communicating with and engaging your customers. These messages are contextual, timely, personalized, and best used to engage and re-engage your website visitors and mobile app users.
These messages appear on the screen of a user’s device or computer as soon as they’re received—even if they’re not currently using that brand’s app or visiting their website, making push an effective way to grab someone’s attention. They stay on the device’s notifications panel until the user clears them away. Thus, it doesn’t need instant engagement from the user to be an effective channel of communication which is why it’s one of the most popular communication channels used by apps.
Push notifications technology rapidly evolves from simple message delivery to a rich and interactive medium, as users can optimize numerous elements for better results. Most platforms nowadays support images, GIFs, custom sounds, etc. within the notification itself to capture the receiver’s attention.
Timing also plays a critical role in an effective push marketing strategy. Marketers can send all the alerts at once or schedule them based on the time of the day. Using geofencing, marketers can also send personalized notifications based on the user’s location.