Multichannel Marketing

By July 14, 2020 No Comments

Glossary

A knowledge hub for digital marketers.

Multichannel Marketing

Multichannel marketing is done when companies interact with their customers using multiple channels in order to sell their products and services. These multi-channels are a combination of both indirect and direct channels like websites, retail stores, mail orders, direct mail, email, mobile, web push, mobile app, and more.

Multi-channel marketing is important for helping with:

  • Increasing brand visibility by engaging with customers using the channels of their choice
  • Directly increasing revenue since customers who engage in multi-channels tend to buy more
  • Receiving more feedback from customers and further improving marketing and sale
  • Understanding of customer demographics, their problems, needs, and expectations better

Benefits of Multichannel Marketing:

It has become more important than ever before to understand your customers and how they interact with your brand across different channels in order to effectively reach them with relevant messages and achieve your conversion goals. 

The reasons why implementing a multi-channel strategy increases your marketing ROI:

  1. Helps you engage with customers on their favorite channels 
  2. Helps you achieve higher user engagement as users are more receptive to communication via different channels
  3. Helps you achieve higher ROI as multi-channel marketing has longevity and is more effective than one or two-channel operations
  4. Helps you have better data collection and analysis of their customer behaviors and buying patterns