In general, “mobile marketing” describes ways to take advantage of smartphones and tablets to gather data on customers and their behavior, then reach those customers via mobile messaging channels. Mobile marketing allows marketers to communicate with their audiences in responsive, individually customized ways, allowing for deeper customer/brand relationships than ever before.
Modern mobile marketing strategies work by incorporating multiple channels at once. Brands can target their customers on their preferred channels for better engagement and to boost CLTV.
You can use different channels to carry out mobile marketing, such as: