Customer Engagement

Customer engagement refers to your customer’s interactions with your brand across different channels, whether online or in person.

It can include activities like visiting a website, downloading an app, opening it, commenting on a social media post, reading an email, tapping on a push notification, or stopping by a brick-and-mortar store. Many brands use customer outreach—via email, push notifications, in-app messages, social postings, and other channels—to encourage more consistent engagement among their audience. 

Customer engagement is tracked by brands to help them understand whether their campaigns and brand message are resonating and to give them insight into whether a given customer or audience segment is reacting to the campaigns or is in danger of churning.

Customer acquisition is just the first step to building a broader customer base. Engaging with your customer effectively is key to retaining your hard-earned customers. Hence, customer engagement campaigns are crucial to building long-lasting customer relationships.