Custom Opt-in

By July 14, 2020 No Comments

Glossary

A knowledge hub for digital marketers.

Custom Opt-in

Custom opt-ins, also known as 2-step opt-ins, are triggered when the browser prompts to seek permission as soon as the page loads. Once the user allows a custom opt-in, they’ll be prompted with native opt-in as the second factor. Custom opt-ins personalize the appearance with their brand elements and explain the value of receiving web push notifications. It directly conveys why a user should opt-in to receive web push notifications.

The text on custom opt-ins are customizable and have the following elements:

  • Title
  • Description
  • CTA