Click-Through Rate

A click-through rate (CTR) is defined as the ratio of total number clicks to the total number of impressions on an email or a mobile advertising campaign. This term is widely associated with google display and search ads, emails, social media posts, and ads.

CTR = Total Clicks/Total Impressions

For example, if your ad/post receives about 2000 impressions and about 50 clicks, then your CTR is 2.5%.

Now how do you interpret your CTR?

  • If your CTR is high, then your users are finding your ad highly relevant.
  • If your CTR is low, then your users are finding your ad less relevant.

The email click-through rate is the actual measure of total number subscribers who clicked on a hyperlink, CTA, or image within a particular email. It can be calculated by taking the total number of clicks an email receives and dividing it by the total number of delivered messages. Here’s what that formula for calculating email CTR looks like:

CTR = Total emails clicked / [Total sent emails – Total bounced emails]

CTRs are an important metric to measure the effectiveness of your push notification campaigns. Every notification you send is a chance to engage your user and achieve your campaign goal. Higher CTR means higher push notification engagement. Here’s what the formula for calculating push notification CTR looks like:

CTR = Total notifications clicked / Total notifications viewed

How to Increase Your Campaign CTRs:

  1. Defining Target Audience
  2. Effective Segmentation
  3. Personalization
  4. Adding CTAs
  5. Timing of campaign execution
  6. A/B testing and Optimizing