Meet Insider, the first integrated Growth Management Platform

Insider Growth Management Platform (GMP) helps digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue. Leveraging real-time predictive segmentation powered by deep Artificial Intelligence and Machine Learning capabilities, GMP empowers marketers to deliver personalized journeys across web, mobile web, mobile apps, and ad channels. Built on a unified data layer, GMP is easy to implement and simple to use, avoiding the need for complex integrations and dependency on IT teams. Insider simplifies the life of digital marketers and helps them drive growth for their brands, with zero marketing waste.

Insider is a technology company with offices in London, Singapore, Tokyo, Dubai, Moscow, Warsaw, Kuala Lumpur, Jakarta, Istanbul, Kiev, Sydney, Seoul, Ho Chi Minh City, Bangkok, Hong Kong and Taipei. Insider was listed as one of the 100 Hottest Startups by WIRED Magazine and won Red Herring Top 100 Europe in 2017. Crunchbase has recently ranked Insider’s co-founder and CEO Hande Cilingir as one of the top three women CEOs outside of the US.

Helping world’s leading brands grow beyond the speed of customer expectations, Insider is trusted by over 400 businesses across various industries including UNIQLO, Singapore Airlines, Tokopedia, Virgin, New Balance, Nissan, Huawei, Samsung, Orange, Puma, Ticketmaster, Newsweek, Air Arabia, Media Markt, AVIS, Allianz, BBVA, Domino’s, McDonald’s, Avon and CNN.

3 Continents

19 Offices

230 Team Members

Hande Çilingir

Co-founder & CEO

Microsoft Women Entrepreneurship Award 2017
UKTI Women Entrepreneur Award 2015
Endeavor Entrepreneur ISP-2014
Junior Chambers International (JCI)

Co-founder and CEO at Insider, Hande is responsible for building a strong company culture, managing overseas growth, supporting sales and marketing teams, and sharing and developing Insider’s technology. Hande founded Insider with five fellow co-founders upon their lucrative exit of a highly prestigious language school.

LSE alumni, Hande has a master’s degree at Shanghai Normal University. During her time in China, she worked as an investment consultant in global companies like PepsiCo and Vestel. A serial entrepreneur, Hande delivers talks in leading technology and industry-related events to discuss the latest trends and advancements in the customer experience delivery space.

Serhat Soyuerel

Co-founder & VP of Growth

Endeavor Entrepreneur ISP-2014
Junior Chambers International (JCI)

Co-Founder of Insider, Serhat is the strategic leader for the startups growth and expansion into new markets. Following his studies at London School of Economics and the New York Institute of Technology, Serhat gained investment banking experience in Moscow. Prior to co-founding Insider, Serhat co-founded multiple successful startups with Hande Cilingir.

Arda Koterin

Co-founder & VP, Partner Success Team

Endeavor Entrepreneur in ISP-2014

Upon his graduation at London School of Economics, Arda gained marketing and sales experience in multinational companies like Procter & Gamble, Colgate and Palmolive in the FMCG space. He co-founded Insider with two of his LSE former colleagues and entrepreneurs, taking over the role of VP of the startup’s Partner Success Team. He is responsible for looking after Insider’s customers, attending to regional demands as well as making sure they also respond to a global market.

Mehmet Sinan Toktay

Co-Founder & CTO

Endeavor Entrepreneur in ISP-2014

Sinan is an expert in developing scalable systems and maintaining our top-notch engineering power. Prior to joining Insider, he gained experience in secure development of cloud applications and worked as a software consultant at Oracle. He also holds a BSc Computer Engineering degree from Istanbul Technical University and a Master’s degree in International Business Administration.

Okan Yedibela

Co-founder & VP of Engineering

Okan is responsible for the development of high-performing products and scalable systems of Insider. Prior to joining the startup, Okan gained experience in tourism, telecom and eCommerce industries as a full-stack developer. He worked as a project leader at Rocket Internet, specializing in e-commerce. Okan holds a BSc Computer Engineering degree from Kadir Has University.

Muharrem Derinkök

Co-founder & VP of Product

Muharrem looks after Insider’s product strategy, UX and UI design, innovation and go-to-market. Before joining the tech startup, Muharrem gained product management experience in the telco industry, specializing in big data technologies. He also worked at startups as a software development engineer and hardware designer, focusing on Internet of Things and Machine to Machine communication. He holds a BSc Electric & Electronic Engineering degree from Bogazici University.

33 Queen St Floor: 5, EC4R 1AP, London, UK,


Mustafa Kemal Mah, Dumlupınar Bulvarı, 280/G, Kat:2 No:7-9, 06530, Cankaya/Ankara,


123056, Moscow, B. Gruzinskaya, dom 42, pom.II, +7 495 255 07 51,


Collision 8, High Street Centre #08-08, 1 North Bridge Road, 179094 Singapore,


Cluster R, Jumeirah Lakes Towers, Parkside, Unit JLT-PH2-RET-R5, Dubai, UAE, PO Box: 336851, +971 50 730 2974,


Mokotowska 1, Warsaw, Poland, +48 22 270 67 48,

Kuala Lumpur

Level 6, UOA Corporate Tower, Lobby B, Avenue 10, The Vertical, No.8 Jalan Kerinchi, Bangsar South City, 59200 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia, +60162376032,


Yesilce, Emektar Street No:5, 34418, 4 Levent/Istanbul, +90 212 270 77 79,


Colony Building | 6th Floor, Jalan Kemang Raya 6, South Jakarta, 12730, +62 21 275 10329,


21F Shin-Marunouchi Center Building, 1-6- 2, Marunouchi, Chiyoda-ku, Tokyo, 100-005,


Yanghwa-ro 127, 4th Floor (Seogyo-dong, Chundan Building), Mapo-gu, Seoul, South Korea,

Hong Kong

21/F The Phoenix Building, 23 Luard Road, Wan Chai, Hong Kong,


11F, No. 178, Sec.1, Keelung Rd., Taipei, Taiwan,



Ho Chi Minh City