AI for advertising

Not meeting your growth goals with ads? You’re probably focusing on the wrong people. Insider’s breakthrough AI analyzes real-time actions and past behaviors to spot and target segments with the highest likelihood of converting.

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Reduce your ad spend with smart targeting

Who is primed to buy right now, most likely to churn, or needs a little incentive?
Insider’s data-backed predictive segments take the guesswork out of ad targeting. Machine learning algorithms are always on, analyzing users and reshaping segments based on real-time user data becoming more precise with every interaction.

Likelihood to Purchase

Likelihood to Churn

Customer Lifetime Value

Discount Affinity

Ads with higher cross-channel impact

Convert your campaign ideas into winning cross-channel ads with Insider. One ad type or many, you’re in control — Google, Facebook, email, search, display, remarketing — get more eyeballs on your content without spending more.

Google Adwords
Facebook Ads
Google Shopping
Remarketing
Custom Channels

How Watsons improved ROAS by 50% on Facebook on Singles Day with Predictive Audiences

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Extended Features

Deep segmentation

Choose from a wide range of segmentations, including Traits, Behavior, Events, Visits, Offline, and predictive segments to focus your budget on the people most likely to convert.
Custom channels

The intelligent predictive segments you build with Insider can be used in any and on every channel to maximize the results of your multichannel marketing efforts.
Extended communication channels

Do they prefer email? SMS? WhatsApp? Or Facebook Messenger? Insider lets you send messages to predictive audiences online, offsite, and in emerging marketing channels.
Higher ROAS

Use targeted predictive segmentation to define your ad segments and continuously improve your ROAS.
Interest clusters

Make use of distinct interest clusters like tech lovers, gamers, home appliance shoppers, and any niche you can imagine to run hyper-relevant ads across channels.
Automated ad campaigns

Our powerful journey orchestration tool, Architect, lets you automate ad campaigns and tie them into each user’s journey without friction.

Resources that will fuel your drive for growth

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