Insider x Sephora

6 strategies to help Sephora drive more revenue and to improve customer loyalty

We’re here to help you generate more growth, improve customer loyalty.

Here are 6 strategies to help Sephora deliver compelling, connected and personalized customer experience across all your digital properties.

Learn how to :

Generate revenue through messaging channels

Email engagement rates continue to decline. If you are relying solely on email to engage users and drive them back to your website or app, you are missing a huge piece of the puzzle and leaving revenue on the table.

Send automated alerts and personalized messages from cart reminders to back in stock reminders to speed up purchase decisions and recover lost revenue.

Utilise web push notifications, app push, WhatsApp, Email, SMS.

Boost engagement and with made-to-convert gamified templates

Turn unknown visitors into known customers with gamified made-to-convert templates. Create an engaging and rewarding experience that encourages visitors to share their information with you. Lead customers seamlessly from their first purchase to long-term loyalty.

The best part? You don’t need an IT department to build these experiences. Transform the traditional experience with an extraordinary twist.

Give your partners more visibility through storytelling

Attention spans are short. With InStory, you can capture your visitors’ imagination. Customize each story based on a visitor’s purchase history, real-time behavior, and predicted actions to reduce mobile bounce rates and help users find what they’re looking for.

Multi-brand retailers use InStory to showcase their partners’ brands, providing premium exposure with storytelling opportunities to generate additional revenue, allowing you to build profitable partnerships.

Increase conversion rates with personalized website content

Displaying generic content across a static website experience is a missed opportunity to drive higher engagement and conversion rates.

With Insider’s deep web personalization capabilities, you can combat “banner blindness”. Returning or known visitors are shown a hyper-relevant experience, with content and products personalized to reflect their shopping history, browsing behavior, interests – or predicted behavior.

Generate FOMO. Shorten the time to make purchase decision using "Social Proof".

Building confidence in a purchase, speeding up decision making and eliminating the need to shop around remain some of the biggest challenges for eCommerce and marketing management teams.

Create urgency and give your customers the confidence they need to make a purchase in the shortest possible time.

Increase customer loyalty and lifetime value through cross-channel journey orchestration

With Architect, Insider’s cross-channel journey orchestrator, you can make every customer interaction dependent on: what are they interested in? What do they click? What have they purchases? Which is the best channel to engage?

Create powerful, personalized cross-channel experiences that deliver relevant messages via a customer’s preferred channel.

If you would like to discuss how any of these strategies would bring value to the Sephora customer experience, don’t hesitate to get in touch.

Mathilde Seven

Digital Growth Associate

mathilde.seven@useinsider.com

+ 33 6 21 84 90 00