6 strategies to help Lancôme drive more revenue and to improve customer loyalty

We are here to help Lancôme achieve your mission to make women happy by making them more beautiful and offering them the best innovations.

Here are 6 proven approaches to drive more revenue, growth and loyalty by delivering a compelling, connected and personalized customer experience across all your digital properties.

Learn how to :

Enhance product discovery with snackable stories

Attention spans are short. With InStory, you can capture your visitors’ imagination. Customize each story based on a visitor’s purchase history, real-time behavior, and predicted actions to reduce mobile bounce rates and help users find what they’re looking for.

Not a designer? Not a problem. Create immersive full screen experiences with our drag-and-drop editor. Add flourishes like stickers and countdown timers to boost engagement and conversions.

Boost engagement and with made-to-convert gamified templates

Turn unknown visitors into known customers with gamified made-to-convert templates. Create an engaging and rewarding experience that encourages visitors to share their information with you. Lead customers seamlessly from their first purchase to long-term loyalty.

The best part? You don’t need an IT department to build these experiences. Transform the traditional experience with an extraordinary twist.

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Cross-sell with confidence and drive relevant second category purchases

Enticing customers to consider additional product categories, outside their usual hero product, can be tricky.

By leveraging custom segments, as well as algorithms such as Frequently Purchased Together, Users Also Buy or Trending Products, you can introduce customers to the most relevant products.

Use AI-powered recommendations to match every customer with the perfect product to increase cross-selling success.

Maximize loyalty and CLV with timely replenishment reminders

With so many retailers vying for your customers’ attention, how do you ensure that when the time comes, they re-buy from you?

Send your customers replenishment reminders on and off-site to drive them back to your site, right before their favorite product is likely to run out.

The Insider platform uses machine learning to create powerful customer segments, meaning every message can be tailored to where your customer is in their journey – perfectly timed, every time.


Increase customer loyalty and lifetime value through cross-channel journey orchestration

With Architect, Insider’s cross-channel journey orchestrator, you can make every customer interaction dependent on: what are they interested in? What do they click? What have they purchases? Which is the best channel to engage?

Create powerful, personalized cross-channel experiences that deliver relevant messages via a customer’s preferred channel.

Generate revenue through messaging channels

Email engagement rates continue to decline. If you are relying solely on email to engage users and drive them back to your website or app, you are missing a huge piece of the puzzle and leaving revenue on the table.

Send automated alerts and personalized messages from cart reminders to back in stock reminders to speed up purchase decisions and recover lost revenue.

Utilise web push notifications, app push, WhatsApp, Email, SMS.

Trusted by 1000+ businesses, including:

If you would like to discuss how any of these strategies would bring value to the Lancôme customer experience, don’t hesitate to get in touch. 


Mathilde Seven

Digital Growth Associate


+ 33 6 21 05 02 45