Strategies to drive revenue & growth across digital channels for
Hi, we are Insider.
We are here to help Kering drive more revenue, growth, and loyalty by delivering compelling, connected, and personalized customer experiences across all your digital properties.
Here are customized and highly-effective approaches to help you accelerate your online business and make it easier and more enjoyable to shop with Kering.
Learn how:
Enhance product discovery with snackable stories
Increase conversion rates with personalized website content
Cross-sell with confidence and drive relevant second category purchases
Increase your sales through relevant messaging channels
Increase customer loyalty and lifetime value through cross-channel journey orchestration
Enhance product discovery with snackable stories
Attention spans are short. With InStory, you can capture your visitors’ imagination. Customize each story based on a visitor’s purchase history, real-time behavior, and predicted actions to reduce mobile bounce rates and help users find what they’re looking for.
Not a designer? Not a problem. Create immersive full screen experiences with our drag-and-drop editor. Add flourishes like stickers and countdown timers to boost engagement and conversions.
Increase conversion rates with personalized website content
Displaying generic content across a static website experience is a missed opportunity to drive higher engagement and conversion rates.
With Insider’s deep web personalization capabilities, you can combat “banner blindness”. Returning or known visitors are shown a hyper-relevant experience, with content and products personalized to reflect their shopping history, browsing behavior, interests – or predicted behavior.
Cross-sell with confidence and drive relevant second category purchases
Enticing customers to consider additional product categories, outside their usual hero product, can be tricky.
By leveraging custom segments, as well as algorithms such as Frequently Purchased Together, Users Also Buy or Trending Products, you can introduce customers to the most relevant products.
Use AI-powered recommendations to match every customer with the perfect product to increase cross-selling success.
Generate revenue through messaging channels
Email engagement rates continue to decline. If you are relying solely on email to engage users and drive them back to your website or app, you are missing a huge piece of the puzzle and leaving revenue on the table.
Send automated alerts and personalized messages from cart reminders to back in stock reminders to speed up purchase decisions and recover lost revenue.
Utilise web push notifications, app push, WhatsApp, Facebook Messenger, Email, SMS and RCS
Increase customer loyalty and lifetime value through cross-channel journey orchestration
With Architect, Insider’s cross-channel journey orchestrator, you can make every customer interaction dependent on: what are they interested in? What do they click? What have they purchases? Which is the best channel to engage?
Create powerful, personalized cross-channel experiences that deliver relevant messages via a customer’s preferred channel.
Ready to learn more?
These are just a handful of ways that Insider could bring value to your customer experience. If you would like to see more, don’t hesitate to get in touch.
