Insider for Kering

5 strategies to help Kering drive more revenue and to improve customer loyalty

We are here to help Kering achieve your mission to be the world’s most influential luxury group in terms of creativity, sustainability and economic performance.

Here are 5 proven approaches to drive more revenue, growth and loyalty by delivering a compelling, connected and personalized customer experience across all your digital properties.

Learn how

Enhance product discovery with snackable stories

Attention spans are short. With InStory, you can capture your visitors’ imagination. Customize each story based on a visitor’s purchase history, real-time behavior, and predicted actions to reduce mobile bounce rates and help users find what they’re looking for.

Not a designer? Not a problem. Create immersive full screen experiences with our drag-and-drop editor. Add flourishes like stickers and countdown timers to boost engagement and conversions.

Increase conversion rates with personalized website content

Displaying generic content across a static website experience is a missed opportunity to drive higher engagement and conversion rates.

With Insider’s deep web personalization capabilities, you can combat “banner blindness”. Returning or known visitors are shown a hyper-relevant experience, with content and products personalized to reflect their shopping history, browsing behavior, interests – or predicted behavior.

Cross-sell with confidence and drive relevant second category purchases

Enticing customers to consider additional product categories, outside their usual hero product, can be tricky.

By leveraging custom segments, as well as algorithms such as Frequently Purchased Together, Users Also Buy or Trending Products, you can introduce customers to the most relevant products.

Use AI-powered recommendations to match every customer with the perfect product to increase cross-selling success.

Generate revenue through messaging channels

Email engagement rates continue to decline. If you are relying solely on email to engage users and drive them back to your website or app, you are missing a huge piece of the puzzle and leaving revenue on the table.

Send automated alerts and personalized messages from cart reminders to back in stock reminders to speed up purchase decisions and recover lost revenue.

Utilise web push notifications, app push, WhatsApp, Facebook Messenger, Email, SMS and RCS

Increase customer loyalty and lifetime value through cross-channel journey orchestration

With Architect, Insider’s cross-channel journey orchestrator, you can make every customer interaction dependent on: what are they interested in? What do they click? What have they purchases? Which is the best channel to engage?

Create powerful, personalized cross-channel experiences that deliver relevant messages via a customer’s preferred channel.

If you would like to discuss how any of these strategies would bring value to the Kering customer experience, don’t hesitate to get in touch.

Mathilde Seven

Digital Growth Associate

mathilde.seven@useinsider.com

+ 33 6 21 84 90 00