Insider x BLINQ - 5 strategies to drive revenue and customer loyalty

5 strategies to drive revenue and customer loyalty for

Hi, we are Insider.

We are here to help BLINQ achieve its mission to become the first choice destination for customers looking to find unbeatable deals on returned and overstock products from top retailers.

Here are four strategies to help BLINQ deliver 1:1 personalized, cross-channel customer experiences that deliver growth across every channel.

Take inspiration and learn how to:

Boost engagement and conversions across your digital channels
Maximise customer lifetime value by joining up the dots in your customer data
Increase revenue through messaging channels
Increase Return on Ad Spend and reduce marketing wastage

1. Generate revenue through messaging channels

Email engagement rates continue to decline. If you are relying solely on email to engage users and drive them back to your website or app, you are missing a huge piece of the puzzle and leaving revenue on the table.

Send automated alerts and personalized messages from cart reminders to back in stock reminders to speed up purchase decisions and recover lost revenue.

Utilise web push notifications, app push, WhatsApp, Facebook Messenger, Email, SMS and RCS.

Convert “one-time” shoppers into repeat customers and identify opportunities to cross-sell.

With Architect, Insider’s cross-channel journey orchestrator, you can make every customer interaction dependent on: what are they interested in? What do they click? What have they purchases? Which is the best channel to engage?

Create powerful, personalized cross-channel experiences that deliver relevant messages via a customer’s preferred channel.

2. Increase customer loyalty and lifetime value through cross-channel journey orchestration

Convert “one-time” shoppers into repeat customers and identify opportunities to cross-sell.

Create powerful, personalized cross-channel experiences that deliver relevant messages via a customer’s preferred channel.

3. Provide additional profit for partners with visual storytelling

Increase product discoverability through social-style navigation. With InStory, each thumbnail can be personalized to individual users’ interests or behavior, and expands into a full-screen immersive experience.

4. Increase conversion rates with personalized website content

Displaying generic content across a static website experience is a missed opportunity to drive higher engagement and conversion rates.

With Insider’s deep web personalization capabilities, you can combat “banner blindness”. Returning or known visitors are shown a hyper-relevant experience, with content and products personalized to reflect their shopping history, browsing behavior, interests – or predicted behavior.

5. FOMO. Shorten the time it takes a customer to make a purchase decision by using "Social Proof"

Building trust, speeding up decision making, and eliminating the need to compare prices on other websites remain some of the biggest challenges for the marketing management team of an eCommerce.

Create urgency and give your customers the security they need to make a purchase in the shortest time possible.

Get a complete view of each customer

View customer data from multiple channels in a unified dashboard. Orchestrate personalized journeys using real-time data and AI-driven insights to deliver more value at every user touchpoint.