Why is Insider the #1 cross-channel marketing platform?

Finding the right platform for your business can be tricky. We’ve broken down how Insider compares to other growth marketing platforms to help make your life easier.

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Everything you need to make the right decision

Investing in the right cross-channel marketing platform is essential for driving business growth in the ever-evolving digital landscape. Insider simplifies the lives of marketers by helping them connect their data, understand how their users think, and predict what they’ll do next with the help of AI. See how our industry-leading platform compares to other vendors below…

How does Insider compare?

Click on the buttons below to see how Insider’s capabilities compare to other vendors, according to 100% authentic and verified user reviews.

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Loved by brands, recognized by analysts ❤️

    • Insider tops G2's Spring’25 reports as the #1 Leader across 10 categories

    Insider tops the charts as the #1 Leader in Personalization Software, Customer Data Platforms (CDP), Mobile Marketing, SMS Marketing, WhatsApp Marketing, E-commerce Search, Customer Journey Analytics, Marketing Automation, and more. We’re also named the #6 Best Software Product in the world.

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    Insider named a Leader in the 2023 Gartner® Magic Quadrant™ for Personalization Engines

    Insider’s AI-powered personalization capabilities make it the #1 choice for marketers worldwide. We received the highest scores for all three personalization use cases; Marketing (3.99/5.0), Digital Commerce (4.11/5.0), and Services and Support (3.94/5.0).

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    Insider recognized as a Leader in The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms) Q3, 2021

    Insider achieved a perfect 5.0/5.0 rating across 16 Forrester Wave criteria, including personalization, platform architecture, innovation strategy, predictive analytics, and machine learning, with the highest score in the campaign orchestration category.

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    Insider named a leader in the IDC MarketScape for Worldwide Omnichannel Marketing Platforms 2023

    Read the report to learn more about why recognized Insider as a disruptor “at or above technical parity with the conventional solutions” and highlighted our extensive breadth of channels, personalization, and AI/ML.

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    See why marketing teams love Insider

    Insider is a true partner and great platform for boosting website engagement

    We started using Insider’s web push suite which worked magic and in less than a quarter we saw a conversion rate uplift of 14.4% and also a 12X uplift in ROI from these campaigns.

    product MARKETING LEAD

    Our experience with Insider has been outstanding from the beginning

    They’re always there to help us optimize our campaigns and teach us how to use Insider’s tools to help us become independent and scale our expertise and growth.

    digital marketing DIRECTOR

    Insider’s tools are amazing

    We implemented personalized product recommendations on the homepage and this helped us generate a 13% increase in conversion rate in one month.

    senior ecommerce manager

    Trusted by marketing teams at 1,200+ brands, from high-growth start-ups to enterprise players

    What could you achieve with Insider?

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