Comment Seasalt crée une expérience client sans couture - avec Insider

Découvrez pourquoi Seasalt a choisi Insider pour gommer les irritants de son parcours client, stimuler l’engagement et les taux de conversion, et générer des revenus supplémentaires de plus de 650 000£ en seulement 90 jours.

revenus incrémental en 3 mois

500 k

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A propos de Seasalt

CREATION :

1988

Secteur :

Mode

Taille de l’entreprise:

60 magasins au Royaume-Uni et en Irlande et livraison dans le monde entier

The challenge

Reaching Digital Maturity Required A New Tech Stack

Fuelled by phenomenal growth across their ecommerce properties, the Clarins team quickly outgrew their existing tech stack. A portfolio of single-point solutions meant that valuable customer data was hidden in siloes and not able to be leveraged across the entire customer lifecycle.

Connecting customer data

A 360-degree view of the customer

Customer data doesn’t do much when it’s stuck in siloes. Clarins consolidated its tech stack of disconnected single-point solutions into a single unified solution to achieve a 360-degree view of every customer. Orchestrating personalized customer experiences start with a deep understanding of your customers.

Connecting customer data

A 360-degree view of the customer

Gamifying the customer experience

Converting new users into known customers

Returning customers

Removing friction with web personalization

Seasalt wanted to reduce the number of clicks needed as users navigate their website. They used the Insider platform to recognise a returning visitor – without them needing to log in – and pre-select the size they viewed or purchased on their last visit.

The results of this seemingly simple personalization were remarkable – a five figure uplift in revenue and an increase in conversion rate of 9.33%.

Campaign Results

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new users identified

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Smarter Product Recommendations

AI-backed product recommendations

Clarins supercharged their recommendation strategy with Insider’s AI-backed recommendations product – Smart Recommender.

Clarins increased their ecommerce vital scores by personalizing product recommendations based on trending products, recently viewed items, location-based bestsellers, purchased together, and custom criteria.

Smarter Product Recommendations

AI-backed product recommendations

What’s next for Clarins?

Delivering individualized experiences on the channels customers want

Clarins are hoping to begin using Insider’s cross-channel campaign orchestration tool - Architect - to deliver a relevant, tailored and frictionless customer experience, on the channels that customers care about.

We are proud to partner with Clarins and look forward to driving even more ROI and revenue from our partnership.

L'une des principales raisons pour lesquelles nous avons choisi Insider était la rapidité de l'intégration, qui nous a permis de constater rapidement un véritable retour sur investissement.

La flexibilité et les capacités étendues de la plateforme permettent à l'équipe de réellement innover et de proposer des expériences on-site qui sont vraiment pertinentes et attrayantes pour nos clients.

Tim Ryan

Digital Director

La leaders mondiaux de la mode font confiance à Insider

Insider est le choix n°1 des marques et start-ups à forte croissance.

Une plateforme unique pour des expériences client individualisées et cross-canal

Insider connecte les données à travers les canaux, prédit le comportement futur des consommateurs grâce à l’IA et personnalise les expériences à partir d’une seule plateforme avec le ROI le plus rapide du marché.