Why is Insider the #1 cross-channel marketing platform?

Finding the right platform for your business can be tricky. We’ve broken down how Insider compares to other growth marketing platforms to help make your life easier.

Everything you need to make the right decision

Investing in the right cross-channel marketing platform is essential for driving business growth in the ever-evolving digital landscape. Insider simplifies the lives of marketers by helping them connect their data, understand how their users think, and predict what they’ll do next with the help of AI. See how our industry-leading platform compares to other vendors below…

How does Insider compare?

Click on the buttons below to see how Insider’s capabilities compare to other vendors, according to 100% authentic and verified user reviews.

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Loved by brands, trusted by analysts ❤️

Insider tops G2's Winter’25 reports as a Leader across 10 categories

G2 has rated Insider the #1 Omnichannel Experience and Customer Engagement Platform. Insider also tops the charts as the #1 Leader in Personalization Software Customer Data Platforms (CDP), Mobile Marketing, SMS Marketing, WhatsApp Marketing, E-commerce Search, Customer Journey Analytics, Marketing Automation, and more.

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Insider named a leader in the 2023 Gartner® Magic Quadrant™ for Personalization Engines

Insider’s AI-powered personalization capabilities make it the #1 choice for marketers worldwide. We received the top scores for all three personalization use cases; Marketing (3.99/5.0), Digital Commerce (4.11/5.0), and Services and Support (3.94/5.0).

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Insider recognized as a Leader in The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms) Q3, 2021

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Insider named a leader in the IDC MarketScape for Worldwide Omnichannel Marketing Platforms 2023

Read the report to learn more about why recognized Insider as a disruptor “at or above technical parity with the conventional solutions” and highlighted our extensive breadth of channels, personalization, and AI/ML.

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“With Insider, our whole marketing process has been greatly simplified, and it is this, along with the admirable tech support that makes them a great choice for us at LEGO.”

Marketing & eCommerce Manager

I would definitely recommend Insider to any brand. Insider has a unique ability to connect channels to deliver a single customer journey, where we can better manage and communicate with individual customers.

Marketing Manager

“With Insider’s platform and customer support team, we have achieved 12x ROI. Using Smart Recommender we have improved the relevancy of product recommendations. With Web Push, we are able to drive great traffic into our website, making it one of our top traffic sources.”

Business Analyst

Insider's team of Growth Consultants have helped us with the ideation, creation, and execution of campaigns after we completed the integration. It offers a variety of predefined templates that not only saves time and effort but also allows us to run a number of campaigns simultaneously.

Digital Content Director

Check out our G2 reviews

What could you achieve with Insider?

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See why marketing teams love Insider

Trusted by marketing teams at 1,200+ brands, from high-growth start-ups to enterprise players

What could you achieve with Insider?

Wouldn’t you like to generate more revenue and growth from your customer experience initiatives? Leave your details below. One of our experts will be in touch shortly.