Insider помог нам максимально персонализировать предоставляемые услуги во всех цифровых каналах, что привело к существенному росту конверсии вплоть до 275%.
For Samsung, a multichannel approach meant providing a consistent experience to its audiences across channels, including mobile web, desktop web, and apps
Samsung worked closely with Insider’s local growth experts in strategic markets to deliver a consistent customer experience.
Galaxy Note 9 is one of the best smartphones released in 2018 and well on target to be the phone of the year against other brands.
Samsung devised a Web Push strategy that targeted some of their competitor’s devices and promoted the new Galaxy Note 9 devices, using Insider’s Messaging suite. Web Push messages attracted new prospects while reducing the instances of cart abandonment for Samsung.
As a result of Cart Recovery Web Push Notifications, the Samsung marketing team was able to boost their web push click-through rate by 14%. Also, the conversion rate of the Cart Recovery Web Push Notifications was 24% higher compared to the conversion rate Samsung achieved with standard Web Push notifications.
Samsung noticed a sharp drop-off rate on their category and product pages while analyzing their website during the Galaxy Note 9 launch. To address this issue, Samsung adopted Insider’s Category Optimizer, which helped them optimize their mobile web page layout automatically based on a visitor's last-clicked category. Samsung welcomed each visitor with a customized view of their products and categories based on visitor preferences.
This simple tweak led Samsung to drive over 10% conversion rate uplift.
Prospects that visited the Galaxy Note 9 product page, microsite, or showed interest in the Galaxy Note 9 promotional emails were served with segmented overlays that offered them special offers. These offers were a combination of free items like Samsung’s fast wireless charger or the Dex Dock. If the user signed up via these overlays they qualified for freebies that added extra value to their purchase.
As a result, the web overlays contributed to 9% of the total Galaxy Note 9 sales within a 20 day time frame.
Insider’s Proactive Approach improved our Conversions by 275%
“Insider’s global team of growth consultants worked closely with us to carve out a multi-channel marketing strategy during the launch of Galaxy Note 9, one of our flagship devices. Insider helped us deliver highly-tailored experiences across our digital channels and improve our conversion rates significantly, reaching as high as 275%. Galaxy Note 9 contributed to 9% of the total sales on Samsung’s website within the 20 days after the device launched globally.”
Chief Marketing Officer