Right person
With Insider, you can segment your audience into targeted buckets with:
- User clustering and advanced segmentation capabilities
- AI Predictive Segments (such as likelihood to purchase and likelihood to churn)
The CX Grand Prix
RACE 01
Data is the fuel for success
Dozens of engineers in team-branded racing overalls race from garage to pit lane, ready to replace a worn tire or tweak a faulty front wing in two seconds flat.
A few meters away on the pit wall, the team principal and his strategists analyze millions of data points across multiple computer monitors, trying to outsmart the competition and secure that coveted podium finish.
In back offices worldwide, data engineers pore over cloud insights, running simulation after simulation to determine the best racing strategy to deploy to win the race.
On the track, racing drivers work hard to flag balance, brakes, or tire issues to make real-time adjustments and improve their car’s performance.
300+
sensors
1,000,000+
data points
1.5 terabytes
of data
1,000,000,000+
different racing simulations
The stakes are high, the competition is fierce, and one tiny tweak can often make all the difference.
Welcome to an average weekend in Formula 1.
The
power
of data
In Formula 1, the margin between winning and losing is razor-thin. In the 1971 Italian GP, Peter Gethin pipped Ronnie Peterson to first place by a mere 0.010 seconds—the closest race in Formula 1 in history.
And it isn’t just guesswork and a commitment to driving fast that wins races; each Formula 1 car emits more than one million data points per second which teams must analyze and act upon in the hopes of shaving mere milliseconds off their latest lap times.
Formula 1 cars have more than 300 sensors measuring everything from tire pressure and wind speed to air pressure and temperature. Even the driver’s gloves contain tiny sensors sewn directly into the fabric, which detect heart rate and blood oxygen level. And this vast pool of data—often up to 1.5 terabytes of it over a race weekend—enables teams to generate more than one billion different racing simulations during a single race.
So while racing cars may run on gas, the real fuel for Formula 1 success is data.
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Formula 1 remains one of the best examples of how prioritizing a data-driven environment impacts results. Teams collect and analyze data from on-car sensors, wind tunnel testing, driver telemetry, and more to gain insights into car performance, track conditions, and driver behavior. They then use this data to make real-time decisions about car setup, pit stops, and race strategy.
And this is a huge lesson for marketers, too. Because, like Formula 1 teams, marketers must be able to collect and visualize their customer data to make good decisions—on marketing strategy, key personas, relevant messaging, and audience segmentation.
Ultimately, it’s the teams that can best harness the power of data that win championships.
So it’s little surprise that the most successful consumer brands worldwide are data-driven, too. Just take the examples of Amazon and Netflix.
Using
data to
optimize
performance
Amazon, the world's largest online retailer, is well-known for its sophisticated and data-driven approach to marketing. With vast amounts of customer data collected daily (including purchase history, browsing behavior, and search queries), Amazon personalizes the online shopping experience—making product recommendations based on past purchases, for example, or tailoring marketing messages based on interests.
Netflix, the popular streaming service, analyzes viewing history and engagement with specific genres, actors, and directors to recommend shows and movies likely to appeal to individual users. They also use data to help guide their content strategy, analyzing viewing trends and user feedback to determine which types of content are likely to be successful and worth investing in.
Amazon, the world’s largest online retailer, is well-known for its sophisticated and data-driven approach to marketing. With vast amounts of customer data collected daily (including purchase history, browsing behavior, and search queries), Amazon personalizes the online shopping experience—making product recommendations based on past purchases, for example, or tailoring marketing messages based on interests.
Netflix, the popular streaming service, analyzes viewing history and engagement with specific genres, actors, and directors to recommend shows and movies likely to appeal to individual users. They also use data to help guide their content strategy, analyzing viewing trends and user feedback to determine which types of content are likely to be successful and worth investing in.
Both Amazon and Netflix have leveraged vast amounts of customer data to personalize the customer experience, optimize their operations, and develop successful marketing and content strategies. By being entirely data-driven, these brands have made themselves household names and withstood the test of time.
For brands looking to emulate the success of Netflix and Amazon, ensuring a 360-degree view of customer data is the first step. But how can you do this if your data is held across dozens—even hundreds—of different martech systems?
Enterprises today use an
average of 91 cloud-based marketing services.
average of 91 cloud-based marketing services.
Over a third (35%) of marketers use multiple technologies that don’t integrate properly.
46% spend all their time preparing and segmenting data—with very little left over for actual marketing
The result? Confusion and inefficiency. So if your martech stack looks slightly complicated right now, you’re not alone. However…
to be the best, you have to beat the best
…And that means investing in the right technology which can join up disparate data and give you a centralized view of your customers. You wouldn’t expect to see Red Bull Racing Team Principal Christian Horner scrabbling around multiple systems on race day looking for the right data. And so why should you?
Common warning signs of data silos in your organization (according to Segment)
Team members repeat the same question, indicating they don’t have access to the data they need.
Departments blame other teams when problems arise, indicating they may be working from different data sets, leading them to different conclusions and strategies.
You do not see any ROI from your data collection tools, indicating you haven’t implemented a truly data-based strategy yet.
Say hello to your new marketing bff Customer data platforms
Effective marketing is simple: you need to communicate the right message, to the right user, at the right time, on the right channel. Yet, while the motto may be simple, actioning it is often the hard part for marketers.
With the growing number of touchpoints customers have with brands—such as your website, social media, email, and in-store interactions—it’s crucial for marketers to collect, consolidate, and analyze this data in a centralized location to make data-driven decisions.
“A Customer Data Platform (CDP) is a piece of software that combines data from multiple tools to create a single centralized customer database containing data on all touch points and interactions with your product or service. That database can then be segmented in a nearly endless number of ways to create more personalized marketing campaigns.” (Source: Segment)
Download The Complete Guide to Customer Data Platforms to find out more.
And to ensure a podium finish on your next marketing campaign, the importance of CDPs cannot be underestimated. Because, much like the importance of the cloud for building winning race strategies in Formula 1, CDPs are the necessary backbone for marketers to deliver relevant, timely, and high-value marketing campaigns.
Insider’s customer data platform in action
Insider’s CDP enables marketers to orchestrate cross-channel marketing efforts effectively, creating a seamless customer experience across multiple touchpoints. By unifying all customer data in one centralized platform, marketers can identify which channels are most effective for reaching their target audience—then optimize their marketing budget accordingly.
Right person
With Insider, you can segment your audience into targeted buckets with:
- User clustering and advanced segmentation capabilities
- AI Predictive Segments (such as likelihood to purchase and likelihood to churn)
Right message
Insider empowers marketers to tailor campaign messaging based on a user’s:
- browsing history
- purchase history
- likelihood to purchase
- or over 120 other attributes, including traits, behaviors and preferences
Right time
You can reach your audience at the right time based on a user’s:
- Frequency of data ingestion
- Optimal send time
Right channel
And reach them on the channels they spend the most time with Insider’s:
- Preferred channel analysis
Previous slide
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Right message
Insider empowers marketers to tailor campaign messaging based on a user’s:
- browsing history
- purchase history
- likelihood to purchase
- or over 120 other attributes, including traits, behaviors and preferences
Right channel
And reach them on the channels they spend the most time with Insider’s:
- Preferred channel analysis
Right time
You can reach your audience at the right time based on a user’s:
- Frequency of data ingestion
- Optimal send time
But don’t just take our word for it…
Insider is a Leader in the IDC MarketScape: Worldwide Customer Data Platforms
“Insider is a robust yet intuitive platform that helps marketers achieve a 360-degree customer view and powers customer journey analytics, orchestration, and personalization.” (Source: IDC)
And so who is our Race 1 winner? What innovative brand has prioritized making data the fuel for success to achieve incredible results? Let’s find out…
RACE 01
WINNER
Phenomenal growth requires a tech stack that can keep up
As one of Europe’s top 20 fastest growing brands, NA-KD was growing at a rapid rate—but their tech stack needed to keep up with their growth rate.
With their iOS and Android app launches on a speedy track, NA-KD integrated with Insider to ensure they weren’t using single point solutions and causing their customer data to be locked in silos. NA-KD needed a technology partner to help them unlock the full potential of their data. One that would help them gain a unified view of each customer and create individualized experiences across all their marketing channels.
Discover NA-KD’s story by watching the video below
Connecting data for a 360-degree view of the customer
Using Insider’s CDP, NA-KD consolidated its tech stack into a single unified solution to achieve a 360-degree view of every customer.
With Insider, NA-KD was able to redefine its marketing strategy, ditching traditional campaigns and coupon-based marketing to create individualized experiences as unique as its customers.
To win race 1, marketers need a customer data platform to
collect and analyze data—efficiently, quickly, and at scale.
Customer Data Platforms (CDPs) are becoming increasingly important for marketers to collect, consolidate, and analyze customer data in a centralized location.
Insider’s CDP allows marketers to orchestrate cross-channel marketing efforts, create a seamless customer experience, and identify the most effective channels. NA-KD, one of Europe’s fastest-growing brands, consolidated its tech stack using Insider’s CDP, achieving a 360-degree view of every customer and creating individualized experiences.
Wanna see a CDP in action?
Take a look at our interactive tool; select the data sources you want to plug in, then get recommendations on high-performing use cases you can put into action immediately.
RACE 02
COMING SOON
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