7 critical steps to give your marketing strategy a podium finish
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Introduction
For the uninitiated, Formula 1 may seem like a glamorous party of multi-millionaire race drivers drinking champagne, driving fast cars, and giving drama-fuelled interviews on Netflix. But it takes one look beneath the surface to discover an ultra-competitive, high-stakes sport consumed by data, high-tech innovation, and teamwork.
“If you no longer go for a gap that exists, you’re no longer a racing driver.”
- Aryton Senna
And if you’re not trying to squeeze the best out of every marketing campaign you run, can you really call yourself a marketer?
Like the rest of the world, at Insider, we’re huge fans of Formula 1 and have been endlessly inspired by the valuable lessons we’ve learned from the sport that apply to marketing. That’s why we’re excited to bring you a brand new content series that explores the thrilling world of Formula 1 Racing.
But don’t worry; you don’t need to be a racing enthusiast to get in on the fun. Because we’re not just talking about fast cars, Lewis Hamilton’s latest fashion choices, or who screwed up their strategy this weekend (Ferrari, you’re breaking our hearts).
Instead, this content series explores the strategies, tactics, and technologies that drive F1 teams to win those coveted podium finishes. We’ll show you how to apply these same principles to your marketing campaigns to deliver powerful content that resonates with your audience and reaches them wherever they are.
“You don’t expect to be at the top of the mountain the day you start climbing.”
- Ron Dennis, former CEO, chairman, and founder of McLaren Group
As Ron Dennis, former CEO, chairman, and founder of McLaren Group once said, “You don’t expect to be at the top of the mountain the day you start climbing.” And so our content series is all about helping you build your marketing strategy step by step, just like climbing a mountain, to reach the top of your game.
Throughout Insider’s 2023 Race Season, we’ll explore seven lessons marketers need to drive straight from the racetrack to the marketing office if they want to land a podium finish for their next campaign.
“If you no longer go for a gap that exists, you’re no longer a racing driver.”
- Aryton Senna
And if you’re not trying to squeeze the best out of every marketing campaign you run, can you really call yourself a marketer?
“You don’t expect to be at the top of the mountain the day you start climbing.”
- Ron Dennis, former CEO, chairman, and founder of McLaren Group
As Ron Dennis, former CEO, chairman, and founder of McLaren Group once said, “You don’t expect to be at the top of the mountain the day you start climbing.” And so our content series is all about helping you build your marketing strategy step by step, just like climbing a mountain, to reach the top of your game.
Throughout Insider’s 2023 Race Season, we’ll explore seven lessons marketers need to drive straight from the racetrack to the marketing office if they want to land a podium finish for their next campaign.
Read more 
RACE 01
RACE 02
RACE 03
RACE 04
RACE 05
RACE 06
coming soon
RACE 07
coming soon
RACE 01
RACE 02
RACE 03
RACE 04
RACE 05
RACE 06
coming soon
RACE 07
coming soon
