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Ronald Lee, General Manager, Oracle NetSuite
Sherman Wu, Managing Director, Insider HK & CN & TW
Dillin Chen, Insider Enterprise Consultant
Jerry Chen, Insider Solution Consultant
Hong Li, SaSa eCommerce Director
Alvin Leung, Oracle NetSuite Principal Solution Consultant
Betty Wu, Insider Senior Digital Growth Consultant (and surprise guest mixologist!)
In this exclusive fireside chat, Hong Li – eCommerce Director of SaSa – will share how SaSa is evolving its OMO strategy to meet the expectations of today’s connected consumers.You’ll hear firsthand how the brand:
- Reimagined its OMO journey across online and offline channels.
- Leveraged Insider’s AI-powered platform to increase campaign effectiveness and personalize customer engagement.
- Improved operational agility and enhanced data-driven decision making.
- Discover how SaSa is staying ahead of the curve by integrating AI, data, and OMO – and what lessons your team can take away from their transformation.
Hong Li is the Director of eCommerce at Sa Sa International Holdings, leading OMO strategy across Hong Kong, cross-border (Go-China), and global markets. With over 15 years of experience in digital transformation, his expertise spans UI/UX, integrated marketing, member growth, and platform operations.
He received the HKRMA Smart Retail Talent Award – Grand Prize for E-commerce Specialist, and is the founder of DACW, a creative consultancy serving clients like Alibaba Hong Kong, CUHK, and the Asia Contemporary Art Show.
SaSa has expanded its online channels to offer global beauty products and 24/7 shopping, engaging customers through its eShop, third-party platforms, social commerce, and physical stores. The SaSa HK eShop supports Buy Online, Pick-up In-Store (BOPIS) for Hong Kong and Macau customers, enabling a seamless OMO experience.
Since Q3 2024, the SaSa HK App and Mini Program have grown into million-member reward platforms, powered by a CDP project that unifies online and offline member data across Hong Kong and Macau SARs.
