Building Cross-Channel Marketing Programs that Deliver ROI

Explore how to align your team and tech stack to build a scalable, high ROI cross-channel marketing program

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Rusty Warner

VP, Principal Analyst

Srikant Kotapalli

Director Product Strategy & Marketing

Creating high ROI cross-channel marketing programs is a top priority for marketers everywhere. While tech stacks and processes have evolved, creating a singularly great experience is a challenge. Customers are always evolving, but brands struggle to grow with them and outpace a noisy and competitive market.

In this webinar, Srikant Kotapalli, Director of Product Marketing at Insider, and guest speaker Rusty Warner, Vice President Principal Analyst at Forrester, discuss how to build and scale cross-channel marketing programs to deliver higher ROI. From unifying disconnected data to building diehard customer loyalty, learn what it takes to see positive results.

Your key takeaways

* The building blocks of a cross-channel marketing program
* Why some marketing programs succeed, and others fail
* How to measure cross-channel marketing program success
* How to drive ROI and scale your efforts

Who should attend this webinar?

Marketing leaders, customer experience professionals, product managers, and anyone responsible for cross-channel marketing programs should attend this webinar to learn how to unify disconnected interactions into a singularly great ROI-generating experience.