Trusted by marketing teams at 1,500+ leading brands
Switch from Salesforce to Insider
Join 1,500 brands who already made the switch to Insider. No data fragmentation. No hidden fees. Award-winning support. Switching from Adobe to Insider is a no-brainer – plus, we’ve made it even easier.
Go ahead, compare.
Insider vs Salesforce
Salesforce locks you into complexity, hidden costs, and technical bottlenecks,
Insider lets you focus on what matters — driving results.
See how Insider compares to Salesforce.
Meets Requirements
90%
95%
Ease of Use
81%
95%
Ease of Setup
80%
91%
Ease of Admin
85%
92%
Quality of Support
83%
96%
Has the product been a good partner in doing business?
90%
95%
Product Direction (% positive)
88%
98%
Source: G2 Comparison of Insider vs Salesforce Marketing Cloud as of October 2024
Features
Data Integration
Channel breadth
Customer support
Cost structure
Complex virtualization process. Multiple platforms to navigate. Heavy technical expertise required. Fragmented data structure
Fragmented channel support. Multiple integrations required. Complex setup process. Reliance on external vendors
Long wait times. Minimal guidance. Self-service approach. Frequent team changes
Escalating costs. Hidden add-on fees. Expensive customizations. Complex pricing tiers
Step-by-step integration wizard. 100+ plug-and-play connections. Real-time progress tracking. Single unified data view
12+ native channels in one platform. Unified customer profiles. No third-party tools needed
Dedicated local experts. Proactive guidance. Immediate response
Transparent pricing. No hidden fees. Free setup and migration. Pay for what you need
Go ahead, compare.
Insider vs Salesforce
Salesforce locks you into complexity, hidden costs, and technical bottlenecks,
Insider lets you focus on what matters — driving results. See how Insider compares to Salesforce.
User Reviews
Based on 1,000+ independent reviews, users rate Insider as the #1 choice, outranking Salesforce and every other vendor. Teams find Insider easier to set up, use, and do business with.
Meets Requirements
Insider
95%
Salesforce
90%
Source: G2 Comparison of Insider vs Adobe as of February 2025
Ease of Use
Insider
95%
Salesforce
81%
Source: G2 Comparison of Insider vs Adobe as of February 2025
Ease of Setup
Insider
91%
Salesforce
80%
Source: G2 Comparison of Insider vs Adobe as of February 2025
Ease of Admin
Insider
92%
Salesforce
85%
Source: G2 Comparison of Insider vs Adobe as of February 2025
Quality of Support
Insider
96%
Salesforce
83%
Source: G2 Comparison of Insider vs Adobe as of February 2025
Has the product been a good partner in doing business?
Insider
95%
Salesforce
90%
Source: G2 Comparison of Insider vs Adobe as of February 2025
Product Direction (% positive)
Insider
98%
Salesforce
88%
Source: G2 Comparison of Insider vs Adobe as of February 2025
Features
Data Integration
Insider
Step-by-step integration wizard. 100+ plug-and-play connections. Real-time progress tracking. Single unified data view
Salesforce
Complex virtualization process. Multiple platforms to navigate. Heavy technical expertise required. Fragmented data structure
Channel breadth
Insider
12+ native channels in one platform. Unified customer profiles. No third-party tools needed
Salesforce
Fragmented channel support. Multiple integrations required. Complex setup process. Reliance on external vendors
Customer support
Insider
Dedicated local experts. Proactive guidance. Immediate response
Salesforce
Long wait times. Minimal guidance. Self-service approach. Frequent team changes
Cost structure
Insider
Transparent pricing. No hidden fees. Free setup and migration. Pay for what you need
Salesforce
Escalating costs. Hidden add-on fees. Expensive customizations. Complex pricing tiers
Feeling let down by Salesforce? You’re not alone.
Here are the warning signs that you’re in a toxic tech relationship. When loyalty becomes a liability, it’s time to switch:
Hidden fees and high cost of ownership
Endless subscription costs, overpriced storage, and hidden fees make ROI impossible to justify.
Complexity that kills speed
Clunky interface, fragmented solutions, and technical debt that slow your entire team down.
Support leaves you stranded
Slow responses, poor communication, and a support team that's never there when you need them.
Outdated Technology
Lack of native support for channels like WhatsApp leaves you dependent on IT and third-party integrations that disrupt customer journeys.
Why choose Insider?
Bring data, personalization, and omnichannel experiences together with Insider.
Insider is not just another MarTech provider – we’re a growth partner. Our platform makes marketing teams feel unstoppable.
Here’s why the world’s best brands choose Insider – and why you should too.
Unmatched channel breadth
Be where your customers are
Orchestrate customer journeys across 12+ channels to create engaging experiences across every touchpoint. You won’t find this level of native channel support with any other vendor.
“A great [platform] allowing omnichannel customer journeys. By using Insider for all our channels, we now have unified profiles for our customers, and we have a detailed view of them, their preferences, behavior, and more. We have been able to improve our communication, content, and service.
Product Owner
Domino’s
“Insider delivers extraordinary revenue. The best part is that it takes us only a matter of minutes to set up a campaign and get it going. All [our] campaigns have given phenomenal results.”
Online Manager
Estee Lauder
Fastest time to value
See results 3x faster
Insider offers 3X faster time to value compared to Adobe. Enterprise brands seeing ROI in under six months thanks to our Adobe to Insider Migration Blueprint.
Unbeatable support
Award-winning customer service
Benefit from global expertise and local know-how. Our local customer success and account management teams are reachable by telephone or email. That’s why we’re rated 100/100 for user satisfaction on G2.
“There are two reasons why we have worked with Insider for three years already and continue to do so – firstly, the team that supports us is incredibly trustworthy. Secondly, their technology has never failed us and has consistently delivers results that surpass our expectations. With the growth we’ve achieved over the years, we know we are looking at a continued partnership with Insider, for a long time to come.”
Marketing Manager
Levi’s
“Improved ROI with Insider. Our experience has been flawless so far. Even the integration was seamless.”
Marketing Team Lead
Adidas
Seamless Integrations
Build your ideal ecosystem with 100+ integrations
Connect, centralize, and grow with the tools you already know and love. Integrate solutions across 20+ categories (from Analytics, Ads, Social Media and more) to get up and running faster than ever.
Don’t let migration frustration hold you back
Loved by brands, recognized by analysts ❤️
Insider tops G2's Winter’25 reports as a Leader across 10 categories
G2 has rated Insider the #1 Omnichannel Experience and Customer Engagement Platform. Insider also tops the charts as the #1 Leader in Personalization Software, Customer Data Platforms (CDP), Mobile Marketing, SMS Marketing, WhatsApp Marketing, E-commerce Search, Customer Journey Analytics, Marketing Automation, and more.
Read the full report
Insider named a Leader in the 2023 Gartner® Magic Quadrant™ for Personalization Engines
Insider’s AI-powered personalization capabilities make it the #1 choice for marketers worldwide. We received the highest scores for all three personalization use cases; Marketing (3.99/5.0), Digital Commerce (4.11/5.0), and Services and Support (3.94/5.0).
Read the full report
Insider recognized as a Leader in The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms) Q3, 2021
Insider achieved a perfect 5.0/5.0 rating across 16 Forrester Wave criteria, including personalization, platform architecture, innovation strategy, predictive analytics, and machine learning, with the highest score in the campaign orchestration category.
Read the full report
Insider named a leader in the IDC MarketScape for Worldwide Omnichannel Marketing Platforms 2023
Read the report to learn more about why recognized Insider as a disruptor “at or above technical parity with the conventional solutions” and highlighted our extensive breadth of channels, personalization, and AI/ML.
Access the report
‘’Improved ROI with Insider Our experience has been flawless so far. Even the integration was seamless.’’
Marketing Team Lead at Adidas
‘’Improved ROI with Insider Our experience has been flawless so far. Even the integration was seamless.’’
Digital Marketing Director at Domino’s
‘’Insider brings together global knowledge and local expertise and combines them effortlessly.’’
Digital Marketing Lead at Lexus
‘’We achieved 15X ROI. Their easy-to-use editor allows us to quickly edit templates and create the content we want’’
Ecommerce Manager at Beirsdorf
‘’Insider’s platform has surprised us with how good it has been. Easy to set up and launch quickly!’’
Head of Online at Samsung
Migrate in 4 steps!
With our dedicated migration support and industry-leading platform, you’re in the best hands.
4-6 weeks to go-live
2 months pay-back
4,000+ hours saved
12x ROI within 2 years
Don’t let migration hold you back
At Insider, we are on a mission to help more brands switch from clunky cloud players or limited point solutions while removing implementation and migration barriers.
Minimal effort, zero downtime, and the quickest time to value (guaranteed). Yes, we’re serious. This is migration – as it should be.
With our dedicated migration support and industry-leading platform, you’re in the best hands.
Get started with Insider
At Insider, we are on a mission to help more brands switch from clunky cloud players or limited point solutions while removing implementation and migration barriers.
Minimal effort, zero downtime, and the quickest time to value (guaranteed). Yes, we’re serious. This is migration – as it should be.
With our dedicated migration support and industry-leading platform, you’re in the best hands.
Frequently asked questions
For customer engagement and marketing automation, alternatives include Insider, Adobe, and HubSpot. Each specializes in different areas – Insider focuses on cross-channel personalization and AI-powered customer experiences.
While Salesforce excels at CRM, modern brands need more than just customer data management. Insider’s AI-native platform unifies customer data, automates personalized experiences across 12+ channels, and drives revenue growth – all from a single platform. Unlike Salesforce’s complex suite of products, Insider offers comprehensive customer engagement without the technical overhead, long implementation times, or hidden costs.
Salesforce is primarily a CRM (Customer Relationship Management) platform with additional marketing and sales capabilities through various cloud offerings.
Different platforms replace specific Salesforce functions: Insider for marketing automation and customer experience, HubSpot for CRM, Microsoft Dynamics for enterprise solutions.
Salesforce comes with a complex implementation process. The cost of ownership is higher as it requires constant support from the tech team, multiple add-ons, and a steep learning curve.
Switching to Insider is seamless with our Migration Mission program:
- Get a personalized assessment of your current setup
- Receive a custom transition plan
- Work with dedicated migration experts
- Launch with zero downtime and immediate ROI
Get in touch with our migration team to help you get more information,
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