Marks & Spencer increases cart recovery rate to 15.1%


With InStory, you can capture your visitors’ imagination. Customize each story based on a visitor’s purchase history, real-time behavior, and predicted actions to reduce mobile bounce rates and help users find what they’re looking for.

  • Decrease Bounce Rate
  • Increase Customer Engagement 
  • Optimize Produce Discovery 

M&S: 15.1% Cart Recovery Rate using Web Push Notifications

M&S used Insider’s cart abandonment web push notifications to bring visitors back to site with a timely message reminding them of the items they left behind. These push notifications achieved a conversion rate of 15.1%, bringing buyers back to site and completing their purchase. 

  • Increase Cart Recovery Rate
  • Decrease purchasing cycle 
  • Deep Customer Engagement

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Levi's® achieves 235% higher product page views by delivering personalized product recommendations using Smart Recommender

Insider’s team helped Levi’s® in creating a “For You” page that was filled with tailored recommendations from Smart Recommender for each user based on their behaviors, search history, and preferences. Related products were recommended on this page, from where users could click to go to individual product pages for more details. 

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