Insider Newsroom
February 17, 2025
Insider Expands Presence in the Nordics with New Stockholm Office and Strategic Hires Following Major Brand Wins
STOCKHOLM, Sweden (Feb 17, 2025)–– Insider, the leading AI-native omnichannel experience and customer engagement platform, today announced that it is increasing investment in the Nordics, including a new regional office in Stockholm and strategic hires across customer success, sales, and partnerships.
The expansion follows a wave of high-profile customer wins, including Preem, Ecco, Enklare, and Bugaboo, reinforcing Insider’s position as the #1 choice for marketing teams across the region.
The Nordics ecommerce market is projected to surpass $57 billion by 2029, driven by several key factors. Mobile commerce adoption is particularly strong, with mobile accounting for 77% of all retail website traffic and 70% of ecommerce orders. The region also benefits from a highly developed marketplace ecosystem, supported by advanced digital infrastructure and frictionless payment solutions, which facilitate rapid online retail growth.
Furthermore, the Nordics are home to some of the world’s most digitally savvy consumers, who increasingly expect seamless, AI-driven personalization across their shopping experiences. This has led to a significant shift in how brands engage and retain customers in competitive online marketplaces.
Sweden currently leads the region’s ecommerce sector with a market value of $13.6 billion (2023), followed by Norway ($8.6 billion), Denmark ($8.4 billion), and Finland ($6.4 billion). As the industry continues to expand, businesses are prioritizing solutions that enhance customer engagement, drive revenue growth, and improve marketing efficiency.
In response to this growth, Insider is expanding its presence across Sweden, Norway, Denmark, and Finland. The move will ensure that the region’s businesses can benefit from Insider’s award-winning blend of local expertise, hands-on support, and cutting-edge global-scale technology, which helpsInsider’s award-winning blend of local expertise, hands-on support, and cutting-edge global-scale technology, to help brands accelerate growth.
The move will ensure Insider’s customers receive its award-winning blend of local expertise, hands-on support, and cutting-edge global-scale technology, which helps brands accelerate growth in one of the world’s most dynamic markets.
Insider is redefining how Nordic brands deliver customer experiences across 12+ channels. Recognized as a leader in the Gartner Magic Quadrant for Personalization Engines 2023, the Forrester Wave for Cross-Channel Campaign Management 2021, and IDC MarketScape: Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023 Assessment. Insider’s technology helps brands remove data silos and unify customer data from any source into 360° customer profiles.
As the #1 Customer Data Platform (CDP), Marketing Automation, and Personalization solution provider, Insider helps marketers at Preem, Ecco, Enklare, and Bugaboo create personalized, high-converting customer journeys from a single platform.
This is particularly essential in the Nordic region, where mobile commerce accounts for 77% of retail website visits and 70% of orders.
“We’re seeing rapid growth in the Nordics as more brands are moving away from outdated, cumbersome providers that are not actively investing in the region or choosing to put boots on the ground,” added Kubilay Sengun, VP of Europe at Insider. “Our success lies in consistently delivering unmatched value for our Nordics customers, driven by the Insider Advantage—a powerful combination of industry-first technologies, local award-winning customer support, a seamless migration experience, and white-glove onboarding services. With the most ambitious product roadmap and AI strategy, Insider is experiencing phenomenal growth, as an increasing number of Nordics brands make the switch to Insider. It is an incredibly exciting time to come on board – both as a client and as a member of the team,” said Emily Maddox, Expansion Lead, Nordics at Insider.
Insider’s AI-native technology and deep market expertise enable Nordic ecommerce brands to efficiently collect, analyze, and activate first-party data in real time. This translates to higher marketing efficiency, accelerated growth, and stronger, more valuable customer relationships.
By combining world-class AI capabilities with localized insights tailored to Nordic countries’ fast-evolving digital landscape, Insider is helping brands deliver the seamless, hyper-personalized experiences that today’s consumers expect—setting a new standard for ecommerce excellence in Nordics.
Insider’s expansion in the Nordic region comes at a transformative moment for ecommerce and retail brands.
With a proven track record of empowering one-third of the Fortune 500, Insider is uniquely positioned to help Nordic businesses unlock unprecedented growth through AI-powered, individualized customer experiences across channels.
Ready to transform your omnichannel experience and customer engagement strategies? Discover how Insider can help.
