NEW YORK, NY (Jun 25, 2025)—Insider, the leading AI-native omnichannel experience and customer engagement platform, today announced that it has extended its leadership position in G2’s Summer’25 reports across eleven categories, topping the charts in 230+ grids, reports, and indexes.
This quarter, Insider expanded its #1 Leadership into G2’s newly created Conversational Commerce Platforms category, beating all other vendors, including Bloomreach, LivePerson, Sinch, Sprinklr, Twixor, yellow.ai, and more.
In it’s remaining categories, Insider continues to exert its dominance, widening the gap between itself and the closest vendors, achieving a perfect user satisfaction score of 100/100, and pulling further away into the top-right corner, reinforcing its position as the undisputed #1 choice for marketing and customer engagement teams around the world.
Insider continues to hold the top position as the #1 Leader in Personalization Software, Customer Data Platforms (CDP), Mobile Marketing, SMS Marketing, WhatsApp Marketing, Ecommerce Search, Personalization Engines, and Ecommerce Personalization, for the eighth consecutive year. Insider also maintained its top position in the Customer Journey Analytics and Marketing Automation categories.
Insider extends its #1 leadership into the newly created Conversational Commerce Platforms category, outranking all other vendors, including Bloomreach, LivePerson, Sinch, Sprinklr, Twixor, yellow.ai, and others.
G2 defines the Conversational Commerce Platforms category as software solutions that help brands facilitate end-to-end commerce experiences directly within messaging channels, such as WhatsApp, Facebook Messenger, iMessage, and voice assistants. These platforms go beyond just marketing—they enable complete customer journeys from discovery to post-purchase support, all through a single conversation.
Insider’s leadership in this space is driven by its recent launch of Agent OneTM, its autonomous AI agent built for customer engagement. Agent One™ brings together purpose-built AI experts (aka agents) to help brands deliver superior customer engagement through emotionally resonant conversations and autonomous decision-making to drive exceptional results and outcomes. Building on the success of Sirius AI™, which introduced Generative, Predictive, and Conversational AI, Agent One™ takes a bold leap forward with autonomous agents that anticipate customer needs, provide real-time insights, and drive impactful business outcomes. By seamlessly integrating into marketing and customer engagement workflows, Agent One empowers marketing teams to operate autonomously, optimize campaigns, and foster hyper-personalized interactions—without relying on multiple stakeholders or fragmented data.
While most vendors are still building AI into their roadmap decks, Agent One™ is already live and delivering results for leading global brands. This early adoption has fueled Insider’s rise to the #1 position in G2’s newly created Conversational Commerce Platforms category. As the first to move and fastest to build and deliver value, Insider continues to lead by focusing on what matters most—customer outcomes.
“At Insider, reinvention guides our every decision in our mission to make marketing and customer engagement teams unstoppable and reach their peak potential. We’ve introduced Agent One™, purpose-built AI experts (aka agents) who help deliver superior customer engagement through emotionally resonant conversations and autonomous decision-making,” commented Hande Cilingir, Co-Founder and CEO at Insider. “The implications of Agentic AI go far beyond engagement. At a cognitive level, the human brain no longer perceives AI as a “chatbot.” It perceives a relationship. This emotional shift fundamentally alters how consumers perceive and relate to brands, fostering a deeper loyalty and trust. This is AI that anticipates, acts, and adapts, redefining what it means to truly engage. It is the beginning of a new era, and Insider is here to lead it.”
Agent One™ introduces three specialized AI agents designed to help brands move beyond transactional customer interactions to create emotionally resonant, trust-driven experiences across touchpoints.
Shopping Agent transforms web search into an intelligent, conversational experience, anticipating customer intent and delivering personalized product recommendations that boost confidence and Customer Lifetime Value (CLTV).
Support Agent acts as a 24/7, human-like assistant, seamlessly integrating with CDP, CRM, and other customer data sources to provide personalized, context-aware support that fosters trust and loyalty.
Insights Agent empowers marketing and customer engagement teams with real-time, data-driven recommendations, helping them detect performance gaps, optimize campaigns, and create high-impact customer journeys.
Agent One™ represents the culmination of Insider’s decade-long leadership in AI. It brings together agents purposely positioned to address the unique challenges marketers and customer engagement teams face. It delivers precision, speed, and exceptional outcomes.
Insider received the highest product roadmap score of any vendor, 99/100, for its visionary product roadmap. The world’s marketing and customer engagement professionals believe that Insider’s product development is headed in the right direction, with 97% of customers willing to recommend it to their peers.
Insider’s continuous pursuit of developing industry-first solutions has earned it a reputation as a first-mover, always incorporating the latest technologies and capabilities before any other vendor. Following its recent $500M Series E investment, Insider announced that it is investing heavily in research and development, including accelerating its AI solutions.
Insider received industry-leading ease-of-use and setup scores of 97/100 for delivering a seamless onboarding and usage experience. This highlights Insider’s ability to simplify complex processes, enabling marketers and customer experience teams to create personalized omnichannel journeys efficiently.
Insider also earned 98/100 for onboarding and customer support, underscoring its dedication to ensuring a smooth transition and onboarding experience for its customers. With localized support available in 28 countries across six continents—including North America, EMEA, APAC, and Latin America—Insider is equipped to meet the needs of brands worldwide. Insider also stands out for its tailored support, offering regional and industry-specific expertise to align solutions with each brand’s goals and requirements, scale growth effectively, and create impactful customer experiences.
Over the past year, Insider has been on a mission to help brands switch from clunky cloud players or limited point solutions while removing implementation and migration barriers. Whether a brand’s existing platform is overburdened, outdated, or it has simply outgrown its capabilities, migration is fast becoming an inevitable part of business transformation.
Insider recognizes the challenges brands face when transitioning to a new marketing technology platform and the concerns that can arise during such a critical decision. To address these concerns, the company offers a seamless migration process, supported by industry-leading expertise, ensuring that brands can unlock the full potential of their marketing efforts without disruption.
“Many brands are eager to move away from traditional marketing clouds that limit their growth. We are on a mission to help as many users as possible transition from legacy marketing clouds to Insider. We have developed a white-glove migration blueprint designed to make the transition seamless. In the last year, 150 brands have successfully made the switch to Insider using our automatic migrator and pre-built integrations and achieved up to 5X faster time to value compared to their previous vendor,” said Serhat Soyuerel, Co-Founder and CRO at Insider.
For the 8th consecutive year, Insider outperforms all other vendors across all categories, grids, indexes, and criteria, including Adobe, Bloomreach, Braze, CleverTap, Dynamic Yield, Emarsys, Iterable, Klaviyo, MoEngage, Salesforce, and more.
See the full comparison report of Insider x Adobe x Braze x Bloomreach x Iterable x Salesforce
Loved by customers and backed by analysts as the #1 AI-native Omnichannel Experience and Customer Engagement Platform
Insider has been named the #1 leader in all three Personalization categories: Personalization Software, Personalization Engines, and Ecommerce Personalization. With a perfect overall score of 100/100, Insider outranks all other vendors like Bloomreach (77/100), Braze (87/100), Dynamic Yield (66/100), Iterable (80/100), Klaviyo (67/100), MoEngage (68/100), Moosend (76/100), and WebEngage (77/100).
Marketing, CRM, and eCommerce professionals love Insider for its ability to create personalized and seamless experiences across any channel. Insider also helps brands supercharge their product recommendations, product discovery, and personalized search results strategies.
“With Insider’s platform and customer support team, we have achieved 12X ROI in 6 months. Smart Recommender helped improve the relevancy of product recommendations and Web Push, helped us drive back traffic into our website.” — Marketing Director at Decathlon
With a perfect overall score of 100/100, Insider continues to maintain the #1 Leadership spot in the Customer Data Platform category, outscoring all other vendors, including Bloomreach (86/100), Fullstory (74/100), Klaviyo (62/100), Optimove (66/100), SAP CDP (52/100), Segment (66/100), Tealium (52/100), Treasure Data CDP (60/100), and WebEngage (77/100).
Insider’s AI-native Customer Data Platform (CDP) helps enterprise-level brands orchestrate customer experiences by connecting siloed data from all data sources, including CRM data. It goes beyond data unification to help marketers leverage data to create personalized experiences across 12+ channels based on each user’s behavior, interests, and preferences.
“Insider helped stitch together scattered, anonymous, and known data into actionable customer profiles. We’re using their best-in-class CDP to craft personalized omnichannel experiences that reach customers on their favorite channels.” — Marketing Director at Renault
Last year, Insider extended its #1 leadership to the newly created WhatsApp Marketing category, emerging as the top choice for marketers and businesses using WhatsApp to send promotional, transactional, conversational, and commerce messages. With an overall score of 98/100, Insider has outperformed over 70 vendors, from point solutions to multichannel marketing vendors, including Braze (63/100), Brevo (60/100), CleverTap (66/100), Gupshup (60/100), MoEngage (67/100), Netcore Cloud (62/100), respond.io (75/100), Wati (80/100), WebEngage (75/100), and WhatsApp Business Platform (74/100).
“Insider’s best-in-class segmentation capabilities helped us design personalized WhatsApp campaigns for promotional and transactional messages. We combined it with Architect to set up cross-channel marketing campaigns. .” — Ecommerce Director at Slazenger
Insider continues to retain the #1 spot in SMS Marketing, having established itself as the top choice for marketers utilizing an SMS Marketing solution. With an overall score of 94/100, Insider has outperformed all the vendors in the SMS Marketing category, from point-solutions to multichannel marketing vendors, including Attentive (84/100), Birdeye (86/100), Bloomreach (67/100), Braze (71/100), EZ Texting (74/100), Klaviyo (68/100), MoEngage (68/100), Podium (90/100), SlickText (86/100), and WebEngage (72/100).
“Insider’s segmentation capabilities helped us create truly personalized SMS campaigns. We saw an immediate impact on conversions with the smooth, effective cross-channel journeys we built with SMS.” — Ecommerce Operations Director at Colin’s
Insider retains the #1 Leadership spot in the Ecommerce Search category with a score of 96/100 after entering the category only this year, outscoring all other vendors, including Algolia (69/100), Bloomreach (54/100), Constructor (55/100), Coveo (60/100), Doofinder (84/100), Klevu (52/100), Luigi’s Box (77/100), Netcore Unbxd (49/100), and Searchanise (63/100).
Insider’s AI-powered site search and merchandising solution, Eureka, personalizes search experiences and boosts product discovery by recommending relevant products based on past and predicted user behavior for the user’s search query.
“Eureka’s AI-powered Search Recommendations stood out. It tailored search outcomes for every shopper based on their previous interests and anticipated behaviors. This enhanced the CX and had a positive impact on our sales.” — App & Growth Director at DeFacto
With an overall score of 99/100 for Mobile Marketing, Insider is far ahead of all other Mobile Marketing vendors like AppsFlyer (74/100), Attentive (74/100), Bloomreach (65/100), Braze (90/100), CleverTap (79/100), Iterable (73/100), MoEngage (68/100), Netcore Cloud (65/100), Salesforce (71/100), and WebEngage (62/100). Insider scored the highest (96/100) in capabilities like Segmentation, Optimization, Push Notifications, Email Marketing, Bulk SMS, Coupons and Promotions, and Dashboards.
Insider continues to develop industry-leading mobile solutions for brands seeking to capitalize on a new generation of consumers who prioritize convenience, immediacy, and conversational experiences across mobile channels, including in-app, App Push, SMS, WhatsApp, and Email.
“Insider’s A/B testing feature has enabled us to test variations of campaigns and find out which contributes to the highest AOV. We’ve also been able to improve our app downloads using personalized campaigns and offers.” — Digital Marketing Director at Domino’s
In addition to its #1 category leadership, Insider was ranked the #6 Best Software Product globally, standing alongside industry pioneers like Google, HubSpot, Monday.com, and Rippling. This recognition follows Insider’s dominance across 231 grids, indexes, and regional reports in G2’s Spring’25 Reports. Insider also earned over 360 badges across 388 reports in 10 different categories — including top honors such as Enterprise Leader, Easiest to Use, Easiest Setup, Best Results, Most Implementable, and Best Meets Requirements.
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