October 14, 2024
Insider Launches Its Migration Mission to Help More Aussie Brands Switch From Outdated Vendors Following Rapid Growth in Australia
[Sydney, AU, 9 October 2024] – Insider launches Migration Mission to help Australia’s top brands make the move to the #1 AI-native platform for individualised, cross-channel customer experiences.
Insider is on a mission to help more brands switch from clunky cloud players or multiple-point solutions while removing the typical barriers to implementation and migration. Whether a brand’s existing platform is overburdened, outdated, or they have simply outgrown it, migration is fast becoming an inevitable part of business transformation. With a proven track record, Insider has successfully migrated leading brands such as [OZSALE], [Stratco], and [Spotlight Retail Group] in [Australia], helping them overcome the challenges posed by legacy platforms. These businesses are now empowered with Insider’s innovative solutions to solve key issues in their customer experience strategies—delivering enhanced personalisation, seamless journey orchestration, and real-time engagement capabilities.
Insider recognises the challenges brands face when transitioning to a new marketing technology platform and the concerns that can arise during such a critical decision. To address these concerns, the company offers a seamless migration process, supported by industry-leading expertise, ensuring that brands can unlock the full potential of their marketing efforts without disruption.
“At Insider, we believe migration shouldn’t feel like a leap into the unknown. We’ve redefined the migration process to be as it should be – fast, frictionless, and focused on immediate results. Our goal is simple: to empower brands to break free from outdated solutions and unlock their full potential with zero downtime and maximum impact. “ said Serhat Soyuerel, Co-Founder and CRO of Insider.
“We’re seeing rapid growth in Australia as more Aussie brands are moving away from outdated, cumbersome cloud providers and choosing Insider,” added Tunc Bolluk, Regional Director and GM – ANZ at Insider. “Through our Migration Mission program, they benefit from a seamless transition with zero downtime and minimal effort, ensuring the fastest time to value. This allows marketing teams to boost growth while increasing productivity and efficiency.”
Through its innovative solutions, Insider has empowered leading brands to make the move to its innovative technology—including one-third of the Fortune 500, like Coca-Cola, Adidas, Vodafone, Samsung, Estée Lauder, Virgin, GAP, and Singapore Airlines. By providing advanced capabilities that streamline tech stacks and drive higher ROI and revenue, Insider gives businesses immediate access to solutions that elevate customer experiences.
Insider continues to lead the charge in transforming how businesses interact with their customers by delivering cutting-edge innovations across user engagement, journey orchestration, and AI-powered personalisation. From intelligent search capabilities to real-time product recommendations and two-way support on platforms like WhatsApp, Insider’s latest product developments ensure that businesses can effortlessly meet—and exceed—the expectations of their customers.
It takes an average of 3 searches for users to get to their desired product leading to higher bounce-offs and broken experiences. Delivering personalised and intuitive product discovery experiences is key to better customer engagement. With Eureka’s latest intelligent search enhancements, businesses can now offer more tailored and impactful search journeys that cater to individual user preferences.
Key Features:
Seamless Retention with WhatsApp Utility and Support
Keeping customers engaged and supported requires swift, personalised communication through their preferred channels. Insider’s WhatsApp Utility and WhatsApp Support make it simple to offer real-time updates and two-way support conversations, backed by AI. Whether your goal is to automate routine interactions or deliver personalised service, WhatsApp enables a seamless customer experience that boosts satisfaction and drives retention.
WhatsApp Utility: Real-time updates with scalability
WhatsApp Support: Two-way conversation with Gen AI and live agent deflection
Drive Instant Relevance with Insider’s New Real-Time User Engagement Model
Insider’s recommendation engine has been delivering real-time personalisation, ensuring that product suggestions adjust based on user behaviour dynamically. Now, we’re introducing the Real-Time User Engagement Model to elevate personalised shopping experiences even further. This model brings enhanced precision and adaptability to deliver recommendations that respond instantly to each user’s unique browsing patterns, creating a seamless and highly tailored journey.
What sets it apart?
Insider has taken journey orchestration to the next level with the introduction of Sirius AI™ Co-Pilot—a dynamic chatbot that transforms the way users interact with the Smart Journey Creator. This latest enhancement brings more usability, flexibility, and seamless control, making journey creation more intuitive and efficient.
Sirius AI™ Co-Pilot Features:
These features enhance productivity, simplify cross-channel experiences, and help marketers focus on customer experience.
Other feature launches in Q3
As brands strive to build stronger, longer-lasting relationships with their customers, Insider’s Q3 product releases offer the perfect solution. From enhanced personalisation with real-time user engagement to dynamic AI-driven journey orchestration, every feature is designed to elevate the customer experience. However, Insider didn’t stop at personalisation—compliance, analytics, and subscriber management are equally important.
Other feature launches included:
With Insider’s comprehensive suite of tools—from cutting-edge personalisation to robust analytics and compliance controls—businesses can drive meaningful, data-driven engagement while safeguarding both customer trust and regulatory adherence.
“Thanks to Insider’s innovative tools, we’ve dramatically enhanced engagement and conversions across product pages, SMS, and automated journeys, achieving remarkable results with precision and efficiency.”
“Partnering with Insider has transformed our online presence. The platform’s smart, quick-to-implement solutions have allowed us to significantly boost engagement and conversions without the usual IT headaches. The results speak for themselves—higher click-through rates, increased revenue, and a more personalized shopping experience for our customers. Insider has been a game-changer for Stratco.
“Insider’s willingness to run a Proof of Concept and back their claims set them apart. The platform’s scalability, ease of use, and potential for personalized experiences were crucial in our decision.”
Insider Presents: Growth Makers Club Sydney – A Deep Dive into EHP Labs’ and SIR’s Digital Growth Journeys
The latest Growth Makers Club event in Sydney brought together leading marketers and e-commerce experts for an insightful discussion on digital transformation, growth strategies, and overcoming industry challenges. This session featured engaging conversations with representatives from EHP Labs, a leading Australian supplement brand, and SIR., a premium womenswear label that has seen significant growth in recent years.
EHP Labs: Community-Building and Digital Transformation
EHP Labs, known for its best-selling product Oxyshred, has become a dominant force in the supplement industry. Founded by a former corporate lawyer aiming to address his own health concerns, EHP Labs seized a key market opportunity when a popular ingredient in fat burners was banned. The brand’s ability to innovate and introduce new solutions helped it gain traction and grow rapidly.
A key driver behind EHP Labs’ success has been its focus on building a loyal community and leveraging influencer marketing long before it became a mainstream strategy. By working closely with influencers and prioritising a customer-centric approach, the brand fostered organic growth and strengthened its presence in the market.
However, managing data across multiple regions and technologies became increasingly complex as the company expanded. The integration with Insider’s platform was transformative, enabling EHP Labs to centralise its data, streamline its marketing efforts, and execute highly personalised campaigns at scale. The team highlighted how this digital transformation, combined with an ERP implementation, freed up time and resources, allowing them to focus on strategic marketing initiatives, testing new ideas, and understanding their diverse customer segments better.
Looking ahead, EHP Labs is focused on optimising conversion rates and enhancing the on-site experience to guide customers through the purchase journey. The brand’s commitment to testing, learning, and validating ideas before full-scale rollouts has been key to its success, with Insider playing a pivotal role in this process.
Sir: Tackling Data Challenges and Scaling Growth
The event also featured a conversation between Trent Olsen, a digital growth director at Insider, and Bree Jones, the head of digital at SIR. SIR, a premium Australian womenswear brand, has seen rapid growth post-COVID, especially in its dress category. However, with the brand’s expansion came challenges, such as disconnected data points and difficulties in scaling marketing efforts effectively.
Bree shared how Sir initially considered adopting a Customer Data Platform (CDP) but found that Insider’s comprehensive solution addressed their needs for data consolidation, conversion rate optimisation (CRO), and on-site merchandising. By partnering with Insider, SIR was able to unify its fragmented data, automate marketing campaigns, and improve the customer experience on its website.
The results have been impressive. SIR saw a 10% increase in conversion rates and double-digit year-over-year growth within the first three months of the partnership. Bri also noted successful campaigns that achieved a 6:1 return on ad spend (ROAS) in just six weeks, and a 70% increase in loyalty program sign-ups through personalised on-site experiences.
Looking forward, Sir plans to leverage Insider’s tools for its upcoming Cyber Week campaigns, focusing on gift-with-purchase promotions to maintain the brand’s premium positioning while driving customer engagement during the peak shopping season.
A Focus on Innovation and Data-Driven Growth
Both EHP Labs and SIR underscored the importance of innovation, testing, and data-driven decision-making as key drivers of their continued growth. This edition of Growth Makers Club Sydney provided invaluable insights into how leading brands are navigating the complexities of digital transformation and customer experience with Insider’s support.
